Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang
<p><em>The black rice farming is potential to be developed in Indonesia for several reasons, for instance it is a rare local varieties, has many health benefit, high value, and feaseable to be developed based on farming analysis. Magelang regency is a region that has original varieties o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Yogyakarta
2017-07-01
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| Series: | Agraris: Journal of Agribusiness and Rural Development Research |
| Subjects: | |
| Online Access: | http://journal.umy.ac.id/index.php/ag/article/view/2947 |
| _version_ | 1831630942769250304 |
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| author | Eska Stefani Rita Nurmalina Amzul Rifin |
| author_facet | Eska Stefani Rita Nurmalina Amzul Rifin |
| author_sort | Eska Stefani |
| collection | DOAJ |
| description | <p><em>The black rice farming is potential to be developed in Indonesia for several reasons, for instance it is a rare local varieties, has many health benefit, high value, and feaseable to be developed based on farming analysis. Magelang regency is a region that has original varieties of black rice. The development of black rice farming was supported by Association of Sawangan Organic Farmers. This study applied internal and external environment analysis and formulated strategy using SWOT analysis, and then the priority strategy was chosen by weighting it based on SWOT analysis framework (A’WOT). Result showed that certified organic product was the most important factor on strength while the decreasing number of black rice farmer was the weakness. Furthermore, increasing people awareness on healty food was the opportunity and the threat was black rice has not been widely known in public. The priority alternative strategy that can be applied by Association of Sawangan Organic Farmers to develop black rice farming is to build a sustainable business partner. </em></p> |
| first_indexed | 2024-12-19T04:51:40Z |
| format | Article |
| id | doaj.art-62f43283210e4513a82e6b4587ceef5f |
| institution | Directory Open Access Journal |
| issn | 2407-814X 2527-9238 |
| language | English |
| last_indexed | 2024-12-19T04:51:40Z |
| publishDate | 2017-07-01 |
| publisher | Universitas Muhammadiyah Yogyakarta |
| record_format | Article |
| series | Agraris: Journal of Agribusiness and Rural Development Research |
| spelling | doaj.art-62f43283210e4513a82e6b4587ceef5f2022-12-21T20:35:20ZengUniversitas Muhammadiyah YogyakartaAgraris: Journal of Agribusiness and Rural Development Research2407-814X2527-92382017-07-0131576610.18196/agr.31452215Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten MagelangEska Stefani0Rita Nurmalina1Amzul Rifin2Program Pascasarjana Magister Sains Agribisnis, FEM, IPBDepartemen Agribisnis, FEM, IPBDepartemen Agribisnis, FEM, IPB<p><em>The black rice farming is potential to be developed in Indonesia for several reasons, for instance it is a rare local varieties, has many health benefit, high value, and feaseable to be developed based on farming analysis. Magelang regency is a region that has original varieties of black rice. The development of black rice farming was supported by Association of Sawangan Organic Farmers. This study applied internal and external environment analysis and formulated strategy using SWOT analysis, and then the priority strategy was chosen by weighting it based on SWOT analysis framework (A’WOT). Result showed that certified organic product was the most important factor on strength while the decreasing number of black rice farmer was the weakness. Furthermore, increasing people awareness on healty food was the opportunity and the threat was black rice has not been widely known in public. The priority alternative strategy that can be applied by Association of Sawangan Organic Farmers to develop black rice farming is to build a sustainable business partner. </em></p>http://journal.umy.ac.id/index.php/ag/article/view/2947A'WOTblack ricedevelopment strategySawangan Organic Farmers Association |
| spellingShingle | Eska Stefani Rita Nurmalina Amzul Rifin Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang Agraris: Journal of Agribusiness and Rural Development Research A'WOT black rice development strategy Sawangan Organic Farmers Association |
| title | Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang |
| title_full | Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang |
| title_fullStr | Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang |
| title_full_unstemmed | Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang |
| title_short | Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang |
| title_sort | strategi pegembangan usaha beras hitam pada asosiasi tani organik sawangan di kabupaten magelang |
| topic | A'WOT black rice development strategy Sawangan Organic Farmers Association |
| url | http://journal.umy.ac.id/index.php/ag/article/view/2947 |
| work_keys_str_mv | AT eskastefani strategipegembanganusahaberashitampadaasosiasitaniorganiksawangandikabupatenmagelang AT ritanurmalina strategipegembanganusahaberashitampadaasosiasitaniorganiksawangandikabupatenmagelang AT amzulrifin strategipegembanganusahaberashitampadaasosiasitaniorganiksawangandikabupatenmagelang |