Cli-fi videos can increase charitable donations: experimental evidence from the United Kingdom

Recent research has begun to investigate if climate fiction, or cli-fi, can increase people’s support for pro-climate initiatives. Emerging evidence focuses on whether cli-fi stories affect people’s self-reported emotions, attitudes, and intentions. Few studies, however, examine the effect of such s...

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Bibliographic Details
Main Authors: Ganga Shreedhar, Anandita Sabherwal, Ricardo Maldonado
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-01-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1176077/full