Cli-fi videos can increase charitable donations: experimental evidence from the United Kingdom
Recent research has begun to investigate if climate fiction, or cli-fi, can increase people’s support for pro-climate initiatives. Emerging evidence focuses on whether cli-fi stories affect people’s self-reported emotions, attitudes, and intentions. Few studies, however, examine the effect of such s...
Main Authors: | Ganga Shreedhar, Anandita Sabherwal, Ricardo Maldonado |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2024-01-01
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Series: | Frontiers in Psychology |
Subjects: | |
Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1176077/full |
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