Linguopragmatic Scopes of Modern Media Texts
The study is devoted to the description of the linguopragmatic potential of media texts in the context of the informational and psychological impact on the individual and collective addressee of mass information broadcasting. As the key modern form of text existence in the information space, a media...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2023-10-01
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| Series: | RUDN Journal of Language Studies, Semiotics and Semantics |
| Subjects: | |
| Online Access: | https://journals.rudn.ru/semiotics-semantics/article/viewFile/36462/22724 |
| _version_ | 1797653069013450752 |
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| author | Natalia A. Akhrenova Ruslan I. Zaripov |
| author_facet | Natalia A. Akhrenova Ruslan I. Zaripov |
| author_sort | Natalia A. Akhrenova |
| collection | DOAJ |
| description | The study is devoted to the description of the linguopragmatic potential of media texts in the context of the informational and psychological impact on the individual and collective addressee of mass information broadcasting. As the key modern form of text existence in the information space, a media text contains not only verbal elements that influence the audience through either spoken or written words, but also non-verbal ones, introduced through video, picture and various sound means other than speech. The combined combination of communicative means of linguistic and non-linguistic nature enhances the information-psychological impact on the audience by achieving a synergistic effect. Due to the fact that with the complex use of verbal and non-verbal means, the media text acquires such essential characteristics as polycode and multimodality, its analysis should take into account not only the linguistic proper, but also the extralinguistic aspects of communication. Modern media text has a complex communicative structure that combines a text, hypertext, dynamic (static) image and sound, and provides a non-linear, multi-channel, multi-layered and multidimensional perception of the embedded conceptual and stylistic meanings. The aim of the study is to analyze linguopragmatic characteristics of a media text as the primary form of the informational and psychological impact realization in the modern mass media discourse. Descriptive, synchronic, diachronic and functional methods of research, as well as methods of contextual and communicative-pragmatic analysis have been employed. As to the material, the study is based on the analysis of theoretical works by Russian and foreign linguists for the past 30 years. The authors concluded that the information-psychological impact is enhanced by the use of PR and advertising techniques in the media text and is largely based on their application. |
| first_indexed | 2024-03-11T16:38:04Z |
| format | Article |
| id | doaj.art-62f7545ef94541e6a90b97645bdaeb87 |
| institution | Directory Open Access Journal |
| issn | 2313-2299 2411-1236 |
| language | English |
| last_indexed | 2024-03-11T16:38:04Z |
| publishDate | 2023-10-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Language Studies, Semiotics and Semantics |
| spelling | doaj.art-62f7545ef94541e6a90b97645bdaeb872023-10-23T09:35:57ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Language Studies, Semiotics and Semantics2313-22992411-12362023-10-0114380181710.22363/2313-2299-2023-14-3-801-81720990Linguopragmatic Scopes of Modern Media TextsNatalia A. Akhrenova0https://orcid.org/0000-0002-1265-5595Ruslan I. Zaripov1https://orcid.org/0000-0001-9980-7928State University of Humanities and Social StudiesPrince Alexander Nevsky Military University of the Ministry of Defense of the Russian FederationThe study is devoted to the description of the linguopragmatic potential of media texts in the context of the informational and psychological impact on the individual and collective addressee of mass information broadcasting. As the key modern form of text existence in the information space, a media text contains not only verbal elements that influence the audience through either spoken or written words, but also non-verbal ones, introduced through video, picture and various sound means other than speech. The combined combination of communicative means of linguistic and non-linguistic nature enhances the information-psychological impact on the audience by achieving a synergistic effect. Due to the fact that with the complex use of verbal and non-verbal means, the media text acquires such essential characteristics as polycode and multimodality, its analysis should take into account not only the linguistic proper, but also the extralinguistic aspects of communication. Modern media text has a complex communicative structure that combines a text, hypertext, dynamic (static) image and sound, and provides a non-linear, multi-channel, multi-layered and multidimensional perception of the embedded conceptual and stylistic meanings. The aim of the study is to analyze linguopragmatic characteristics of a media text as the primary form of the informational and psychological impact realization in the modern mass media discourse. Descriptive, synchronic, diachronic and functional methods of research, as well as methods of contextual and communicative-pragmatic analysis have been employed. As to the material, the study is based on the analysis of theoretical works by Russian and foreign linguists for the past 30 years. The authors concluded that the information-psychological impact is enhanced by the use of PR and advertising techniques in the media text and is largely based on their application.https://journals.rudn.ru/semiotics-semantics/article/viewFile/36462/22724polycode-multimodal texthypertextinformational-and-psychological impactmedia spaceinformation spacemass communicationmass media |
| spellingShingle | Natalia A. Akhrenova Ruslan I. Zaripov Linguopragmatic Scopes of Modern Media Texts RUDN Journal of Language Studies, Semiotics and Semantics polycode-multimodal text hypertext informational-and-psychological impact media space information space mass communication mass media |
| title | Linguopragmatic Scopes of Modern Media Texts |
| title_full | Linguopragmatic Scopes of Modern Media Texts |
| title_fullStr | Linguopragmatic Scopes of Modern Media Texts |
| title_full_unstemmed | Linguopragmatic Scopes of Modern Media Texts |
| title_short | Linguopragmatic Scopes of Modern Media Texts |
| title_sort | linguopragmatic scopes of modern media texts |
| topic | polycode-multimodal text hypertext informational-and-psychological impact media space information space mass communication mass media |
| url | https://journals.rudn.ru/semiotics-semantics/article/viewFile/36462/22724 |
| work_keys_str_mv | AT nataliaaakhrenova linguopragmaticscopesofmodernmediatexts AT ruslanizaripov linguopragmaticscopesofmodernmediatexts |