Promotion as part of the marketing mix and its application in enterprise activities
Article presents the concept of marketing-mix in manufacturing companies. Under this idea, it is possible to specify at least four basic components: product, promotion, distribution and price. Each element could be taken into account to a greater or lesser degree in business operations, but it is al...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-06-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1373 |
| _version_ | 1826829999679733760 |
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| author | Michał Roman Łukasz Zgiep |
| author_facet | Michał Roman Łukasz Zgiep |
| author_sort | Michał Roman |
| collection | DOAJ |
| description | Article presents the concept of marketing-mix in manufacturing companies. Under this idea, it is possible to specify at least four basic components: product, promotion, distribution and price. Each element could be taken into account to a greater or lesser degree in business operations, but it is always the essence of marketing. It is understood that in order to achieve a particular purpose companies have to use various combinations of tools and marketing activities to achieve maximum profit or sales. This article attempts to characteristics of the two companies marketing food products (case study). The study focuses attention on promotional activities and its importance in the field of marketing, for example, two companies Agros Nova and Frito-Lay. |
| first_indexed | 2024-03-11T14:40:01Z |
| format | Article |
| id | doaj.art-6304c725c89d468db7d91f0d1bb6c3dc |
| institution | Directory Open Access Journal |
| issn | 2081-3430 2544-0640 |
| language | English |
| last_indexed | 2025-02-16T09:23:27Z |
| publishDate | 2013-06-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj.art-6304c725c89d468db7d91f0d1bb6c3dc2025-02-03T04:26:17ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402013-06-019(58)Promotion as part of the marketing mix and its application in enterprise activities Michał Roman0Łukasz Zgiep1Department of Education Economics, Communication and Counseling, Faculty of Economic Sciences, Warsaw University of Life SciencesDepartment of Education Economics, Communication and Counseling, Faculty of Economic Sciences, Warsaw University of Life SciencesArticle presents the concept of marketing-mix in manufacturing companies. Under this idea, it is possible to specify at least four basic components: product, promotion, distribution and price. Each element could be taken into account to a greater or lesser degree in business operations, but it is always the essence of marketing. It is understood that in order to achieve a particular purpose companies have to use various combinations of tools and marketing activities to achieve maximum profit or sales. This article attempts to characteristics of the two companies marketing food products (case study). The study focuses attention on promotional activities and its importance in the field of marketing, for example, two companies Agros Nova and Frito-Lay.https://pefim.sggw.edu.pl/article/view/1373promotionmarketing-mixfood industry |
| spellingShingle | Michał Roman Łukasz Zgiep Promotion as part of the marketing mix and its application in enterprise activities Polityki Europejskie, Finanse i Marketing promotion marketing-mix food industry |
| title | Promotion as part of the marketing mix and its application in enterprise activities |
| title_full | Promotion as part of the marketing mix and its application in enterprise activities |
| title_fullStr | Promotion as part of the marketing mix and its application in enterprise activities |
| title_full_unstemmed | Promotion as part of the marketing mix and its application in enterprise activities |
| title_short | Promotion as part of the marketing mix and its application in enterprise activities |
| title_sort | promotion as part of the marketing mix and its application in enterprise activities |
| topic | promotion marketing-mix food industry |
| url | https://pefim.sggw.edu.pl/article/view/1373 |
| work_keys_str_mv | AT michałroman promotionaspartofthemarketingmixanditsapplicationinenterpriseactivities AT łukaszzgiep promotionaspartofthemarketingmixanditsapplicationinenterpriseactivities |