The Effect of Country Based Image in Accurance of Brand in Cultural Destinations
Despite its location and historical and cultural attractions, Izmir has been unable to consistently achieve its tourism goals, as evidenced by fluctuating numbers in tourism earnings and a small share of the international tourism market. This discrepancy might be attributed to Turkey’s image in the...
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| Format: | Article |
| Language: | English |
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Instituto de Investigación Social y Turismo
2010-04-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
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| Online Access: | http://www.pasosonline.org/Publicados/8310special/PS0310_08.pdf |
| _version_ | 1828859539687997440 |
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| author | Hulya Kurgun |
| author_facet | Hulya Kurgun |
| author_sort | Hulya Kurgun |
| collection | DOAJ |
| description | Despite its location and historical and cultural attractions, Izmir has been unable to consistently achieve its tourism goals, as evidenced by fluctuating numbers in tourism earnings and a small share of the international tourism market. This discrepancy might be attributed to Turkey’s image in the minds of world travelers, as well as to a low recognition of Izmir. The purpose of this study is twofold: (1) to identify visitors’ impressions that have been effective on their choice of Turkey as a vacation destination and (2) to determine whether there is a relationship between these impressions and their perceptions about Izmir. According to the study results there is a relationship between the variables related to participants choosing Turkey and their impressions about Izmir. |
| first_indexed | 2024-12-13T02:20:21Z |
| format | Article |
| id | doaj.art-6318e1c021ff4c11be6967bebade625c |
| institution | Directory Open Access Journal |
| issn | 1695-7121 |
| language | English |
| last_indexed | 2024-12-13T02:20:21Z |
| publishDate | 2010-04-01 |
| publisher | Instituto de Investigación Social y Turismo |
| record_format | Article |
| series | PASOS Revista de Turismo y Patrimonio Cultural |
| spelling | doaj.art-6318e1c021ff4c11be6967bebade625c2022-12-22T00:02:46ZengInstituto de Investigación Social y TurismoPASOS Revista de Turismo y Patrimonio Cultural1695-71212010-04-01837990The Effect of Country Based Image in Accurance of Brand in Cultural DestinationsHulya KurgunDespite its location and historical and cultural attractions, Izmir has been unable to consistently achieve its tourism goals, as evidenced by fluctuating numbers in tourism earnings and a small share of the international tourism market. This discrepancy might be attributed to Turkey’s image in the minds of world travelers, as well as to a low recognition of Izmir. The purpose of this study is twofold: (1) to identify visitors’ impressions that have been effective on their choice of Turkey as a vacation destination and (2) to determine whether there is a relationship between these impressions and their perceptions about Izmir. According to the study results there is a relationship between the variables related to participants choosing Turkey and their impressions about Izmir.http://www.pasosonline.org/Publicados/8310special/PS0310_08.pdfImageBrandCountry imageDestination brandingDestination image |
| spellingShingle | Hulya Kurgun The Effect of Country Based Image in Accurance of Brand in Cultural Destinations PASOS Revista de Turismo y Patrimonio Cultural Image Brand Country image Destination branding Destination image |
| title | The Effect of Country Based Image in Accurance of Brand in Cultural Destinations |
| title_full | The Effect of Country Based Image in Accurance of Brand in Cultural Destinations |
| title_fullStr | The Effect of Country Based Image in Accurance of Brand in Cultural Destinations |
| title_full_unstemmed | The Effect of Country Based Image in Accurance of Brand in Cultural Destinations |
| title_short | The Effect of Country Based Image in Accurance of Brand in Cultural Destinations |
| title_sort | effect of country based image in accurance of brand in cultural destinations |
| topic | Image Brand Country image Destination branding Destination image |
| url | http://www.pasosonline.org/Publicados/8310special/PS0310_08.pdf |
| work_keys_str_mv | AT hulyakurgun theeffectofcountrybasedimageinaccuranceofbrandinculturaldestinations AT hulyakurgun effectofcountrybasedimageinaccuranceofbrandinculturaldestinations |