The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City)
Choice pattern and type of response that a person shows in any situation, depends on various situational factors and non-situational factors. Understanding how these factors influence on consumer behavior is an important and necessary subject in the field of marketing. The present research surveys t...
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| Format: | Article |
| Language: | fas |
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University of Kurdistan
2019-01-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_60910_61f0b68fe12b9c8522ee3d08f90c814e.pdf |
| _version_ | 1818243561795092480 |
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| author | Azim Zarei زهره ناصری اشترانی |
| author_facet | Azim Zarei زهره ناصری اشترانی |
| author_sort | Azim Zarei |
| collection | DOAJ |
| description | Choice pattern and type of response that a person shows in any situation, depends on various situational factors and non-situational factors. Understanding how these factors influence on consumer behavior is an important and necessary subject in the field of marketing. The present research surveys the effect of consumer behaviour situation on the behavioral response with the mediation of perceived value and emotional responses of consumers of Ladan oil in Tehran. The objective of research was practical and descriptive survey was conducted at the micro level. The statistical society of research, consumers of Ladan oil are in Tehran. In order to random cluster sample of 400 oil Ladan consumers in five regions in Tehran, questionnaires were collected and in order to analyze the data by Spss and Lisrel software was used for both descriptive and inferential statistics. According to the findings of research, the consumer behaviour situation on perceived value and behavioral response (directly and indirectly) has a positive and significant effect. Also the perceived value has a positive and significant effect on the emotional responses, as well as the emotional responses has a positive and significant effect on consumer behaviour response. |
| first_indexed | 2024-12-12T14:03:05Z |
| format | Article |
| id | doaj.art-633ac56de6e1421487e8f610109522f9 |
| institution | Directory Open Access Journal |
| issn | 2717-0004 2717-0012 |
| language | fas |
| last_indexed | 2024-12-12T14:03:05Z |
| publishDate | 2019-01-01 |
| publisher | University of Kurdistan |
| record_format | Article |
| series | مطالعات رفتار مصرف کننده. |
| spelling | doaj.art-633ac56de6e1421487e8f610109522f92022-12-22T00:22:17ZfasUniversity of Kurdistanمطالعات رفتار مصرف کننده.2717-00042717-00122019-01-015212060910The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City)Azim Zarei0زهره ناصری اشترانی1استادیار گروه مدیریت بازرگانی، دانشکده اقتصاد و مدیریت، دانشگاه سمنان2. کارشناسی ارشدMBA دانشگاه سمنانChoice pattern and type of response that a person shows in any situation, depends on various situational factors and non-situational factors. Understanding how these factors influence on consumer behavior is an important and necessary subject in the field of marketing. The present research surveys the effect of consumer behaviour situation on the behavioral response with the mediation of perceived value and emotional responses of consumers of Ladan oil in Tehran. The objective of research was practical and descriptive survey was conducted at the micro level. The statistical society of research, consumers of Ladan oil are in Tehran. In order to random cluster sample of 400 oil Ladan consumers in five regions in Tehran, questionnaires were collected and in order to analyze the data by Spss and Lisrel software was used for both descriptive and inferential statistics. According to the findings of research, the consumer behaviour situation on perceived value and behavioral response (directly and indirectly) has a positive and significant effect. Also the perceived value has a positive and significant effect on the emotional responses, as well as the emotional responses has a positive and significant effect on consumer behaviour response.http://cbs.uok.ac.ir/article_60910_61f0b68fe12b9c8522ee3d08f90c814e.pdfconsumer behaviour situationconsumer perceived valueconsumer emotional responsesconsumer behavior response |
| spellingShingle | Azim Zarei زهره ناصری اشترانی The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City) مطالعات رفتار مصرف کننده. consumer behaviour situation consumer perceived value consumer emotional responses consumer behavior response |
| title | The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses
(Case Study: Consumers of Ladan Oil in Tehran City) |
| title_full | The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses
(Case Study: Consumers of Ladan Oil in Tehran City) |
| title_fullStr | The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses
(Case Study: Consumers of Ladan Oil in Tehran City) |
| title_full_unstemmed | The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses
(Case Study: Consumers of Ladan Oil in Tehran City) |
| title_short | The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses
(Case Study: Consumers of Ladan Oil in Tehran City) |
| title_sort | effect of consumer behaviour situation on the behavioral response with the mediation of perceived value and emotional responses case study consumers of ladan oil in tehran city |
| topic | consumer behaviour situation consumer perceived value consumer emotional responses consumer behavior response |
| url | http://cbs.uok.ac.ir/article_60910_61f0b68fe12b9c8522ee3d08f90c814e.pdf |
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