The Effect of Consumer Behaviour Situation on the Behavioral Response with the Mediation of Perceived Value and Emotional Responses (Case Study: Consumers of Ladan Oil in Tehran City)
Choice pattern and type of response that a person shows in any situation, depends on various situational factors and non-situational factors. Understanding how these factors influence on consumer behavior is an important and necessary subject in the field of marketing. The present research surveys t...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2019-01-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_60910_61f0b68fe12b9c8522ee3d08f90c814e.pdf |