Discursive representation and language of Spanish youtubers: Case Study of the more popular gamers
Youtubers have become mass idols and influencers of millions of people who follow their channels every day. This exploratory research analyzes speech, depending on the typology of language used by The RubiusOMG, The WIllyRex and Vegetta77- three Spanish Youtubers with the highest number of subscribe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Rey Juan Carlos
2016-10-01
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| Series: | Index Comunicación |
| Subjects: | |
| Online Access: | http://journals.sfu.ca/indexcomunicacion/index.php/indexcomunicacion/article/view/271 |
| _version_ | 1811247099494268928 |
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| author | Sandra Rego Rey Luis M Romero-Rodríguez |
| author_facet | Sandra Rego Rey Luis M Romero-Rodríguez |
| author_sort | Sandra Rego Rey |
| collection | DOAJ |
| description | Youtubers have become mass idols and influencers of millions of people who follow their channels every day. This exploratory research analyzes speech, depending on the typology of language used by The RubiusOMG, The WIllyRex and Vegetta77- three Spanish Youtubers with the highest number of subscribers. It has made a content analysis of interpretive base concerning a selection of the first and last videos about the three vloggers’ channels most popular, it specifies which kind of language is often used and the discursive opposing changes of tone. The results are obtained by the repetition of violent, offensive language, discriminatory words which vloggers use and it qualifies in trees networks and word clouds organized across the labelling of the video games called PEGI. One of the highlighted results is that these three young content creators use violent vocabulary frequently while they play videogames. |
| first_indexed | 2024-04-12T15:04:31Z |
| format | Article |
| id | doaj.art-634046e85d5b449cb69359e9ae0a9dd1 |
| institution | Directory Open Access Journal |
| issn | 2444-3239 2174-1859 |
| language | English |
| last_indexed | 2024-04-12T15:04:31Z |
| publishDate | 2016-10-01 |
| publisher | Universidad Rey Juan Carlos |
| record_format | Article |
| series | Index Comunicación |
| spelling | doaj.art-634046e85d5b449cb69359e9ae0a9dd12022-12-22T03:28:00ZengUniversidad Rey Juan CarlosIndex Comunicación2444-32392174-18592016-10-0161197224175Discursive representation and language of Spanish youtubers: Case Study of the more popular gamersSandra Rego Rey0Luis M Romero-Rodríguez1Universidad de Santiago de CompostelaUniversidad de Huelva Red Interuniversitaria Euroamericana de Investigación sobre Competencias Mediáticas para la Ciudadanía (Alfamed)Youtubers have become mass idols and influencers of millions of people who follow their channels every day. This exploratory research analyzes speech, depending on the typology of language used by The RubiusOMG, The WIllyRex and Vegetta77- three Spanish Youtubers with the highest number of subscribers. It has made a content analysis of interpretive base concerning a selection of the first and last videos about the three vloggers’ channels most popular, it specifies which kind of language is often used and the discursive opposing changes of tone. The results are obtained by the repetition of violent, offensive language, discriminatory words which vloggers use and it qualifies in trees networks and word clouds organized across the labelling of the video games called PEGI. One of the highlighted results is that these three young content creators use violent vocabulary frequently while they play videogames.http://journals.sfu.ca/indexcomunicacion/index.php/indexcomunicacion/article/view/271comunicaciónlenguajeyoutubersvloggersgamers. |
| spellingShingle | Sandra Rego Rey Luis M Romero-Rodríguez Discursive representation and language of Spanish youtubers: Case Study of the more popular gamers Index Comunicación comunicación lenguaje youtubers vloggers gamers. |
| title | Discursive representation and language of Spanish youtubers: Case Study of the more popular gamers |
| title_full | Discursive representation and language of Spanish youtubers: Case Study of the more popular gamers |
| title_fullStr | Discursive representation and language of Spanish youtubers: Case Study of the more popular gamers |
| title_full_unstemmed | Discursive representation and language of Spanish youtubers: Case Study of the more popular gamers |
| title_short | Discursive representation and language of Spanish youtubers: Case Study of the more popular gamers |
| title_sort | discursive representation and language of spanish youtubers case study of the more popular gamers |
| topic | comunicación lenguaje youtubers vloggers gamers. |
| url | http://journals.sfu.ca/indexcomunicacion/index.php/indexcomunicacion/article/view/271 |
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