Sequential evidence accumulation in decision making: The individual desired level of confidence can explain the extent of information acquisition

Judgments and decisions under uncertainty are frequently linked to a prior sequential search for relevant information. In such cases, the subject has to decide when to stop the search for information. Evidence accumulation models from social and cognitive psychology assume an active and sequential i...

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Main Authors: Daniel Hausmann, Damian Läge, Arndt Bröder, Ben Newell
Format: Article
Language:English
Published: Cambridge University Press 2008-03-01
Series:Judgment and Decision Making
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S1930297500002436/type/journal_article
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author Daniel Hausmann
Damian Läge
Arndt Bröder
Ben Newell
author_facet Daniel Hausmann
Damian Läge
Arndt Bröder
Ben Newell
author_sort Daniel Hausmann
collection DOAJ
description Judgments and decisions under uncertainty are frequently linked to a prior sequential search for relevant information. In such cases, the subject has to decide when to stop the search for information. Evidence accumulation models from social and cognitive psychology assume an active and sequential information search until enough evidence has been accumulated to pass a decision threshold. In line with such theories, we conceptualize the evidence threshold as the “desired level of confidence” (DLC) of a person. This model is tested against a fixed stopping rule (one-reason decision making) and against the class of multi-attribute information integrating models. A series of experiments using an information board for horse race betting demonstrates an advantage of the proposed model by measuring the individual DLC of each subject and confirming its correctness in two separate stages. In addition to a better understanding of the stopping rule (within the narrow framework of simple heuristics), the results indicate that individual aspiration levels might be a relevant factor when modelling decision making by task analysis of statistical environments.
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spelling doaj.art-634fcbf458434a40843421b29baa7e202023-09-03T09:45:43ZengCambridge University PressJudgment and Decision Making1930-29752008-03-01322924310.1017/S1930297500002436Sequential evidence accumulation in decision making: The individual desired level of confidence can explain the extent of information acquisitionDaniel Hausmann0Damian Läge1Arndt BröderBen NewellGeneral Psychology (Cognition), University of ZurichApplied Cognitive Psychology, University of ZurichJudgments and decisions under uncertainty are frequently linked to a prior sequential search for relevant information. In such cases, the subject has to decide when to stop the search for information. Evidence accumulation models from social and cognitive psychology assume an active and sequential information search until enough evidence has been accumulated to pass a decision threshold. In line with such theories, we conceptualize the evidence threshold as the “desired level of confidence” (DLC) of a person. This model is tested against a fixed stopping rule (one-reason decision making) and against the class of multi-attribute information integrating models. A series of experiments using an information board for horse race betting demonstrates an advantage of the proposed model by measuring the individual DLC of each subject and confirming its correctness in two separate stages. In addition to a better understanding of the stopping rule (within the narrow framework of simple heuristics), the results indicate that individual aspiration levels might be a relevant factor when modelling decision making by task analysis of statistical environments.https://www.cambridge.org/core/product/identifier/S1930297500002436/type/journal_articleevidence accumulationsequential information searchinformation acquisitionthreshold modelsstopping rulelevel of confidenceprobabilistic cuevalidityone-reason decision making
spellingShingle Daniel Hausmann
Damian Läge
Arndt Bröder
Ben Newell
Sequential evidence accumulation in decision making: The individual desired level of confidence can explain the extent of information acquisition
Judgment and Decision Making
evidence accumulation
sequential information search
information acquisition
threshold models
stopping rule
level of confidence
probabilistic cue
validity
one-reason decision making
title Sequential evidence accumulation in decision making: The individual desired level of confidence can explain the extent of information acquisition
title_full Sequential evidence accumulation in decision making: The individual desired level of confidence can explain the extent of information acquisition
title_fullStr Sequential evidence accumulation in decision making: The individual desired level of confidence can explain the extent of information acquisition
title_full_unstemmed Sequential evidence accumulation in decision making: The individual desired level of confidence can explain the extent of information acquisition
title_short Sequential evidence accumulation in decision making: The individual desired level of confidence can explain the extent of information acquisition
title_sort sequential evidence accumulation in decision making the individual desired level of confidence can explain the extent of information acquisition
topic evidence accumulation
sequential information search
information acquisition
threshold models
stopping rule
level of confidence
probabilistic cue
validity
one-reason decision making
url https://www.cambridge.org/core/product/identifier/S1930297500002436/type/journal_article
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