Paper and packaging industry dynamics during COVID-19 and their strategies for the future

Background: The paper examines the "mysterious case of the disappearing toilet paper" during the COVID19 pandemic. Purpose: This paper describes the strategic impacts on paper and packaging supply chains due to the pandemic. Study design/methodology/approach: Structured interviews and qual...

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Main Authors: Gurtu Amulya, Johny Jestin, Buechse Oliver
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2022-01-01
Series:Strategic Management
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2022/1821-34482204004G.pdf
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author Gurtu Amulya
Johny Jestin
Buechse Oliver
author_facet Gurtu Amulya
Johny Jestin
Buechse Oliver
author_sort Gurtu Amulya
collection DOAJ
description Background: The paper examines the "mysterious case of the disappearing toilet paper" during the COVID19 pandemic. Purpose: This paper describes the strategic impacts on paper and packaging supply chains due to the pandemic. Study design/methodology/approach: Structured interviews and qualitative discussions with organizational and supply chain management leaders. Findings/conclusions: Several "behind the scenes" and less well-documented supply chain impacts in the paper and packaging, and logistics industries were discovered. The critical effects observed are: (1) Impact on the manufacturing side was mitigated mainly by implementing CDC guidelines and by the willingness of industry leaders to go above and beyond to shield their employees from economic hardships. (2) The transportation sector has experienced a more severe workforce shortage, amplified by government actions before and during the pandemic. (3) Product specialization, a pre-pandemic strategy for industry participants, turned into a weakness during the pandemic due to unprecedented shifts in demand across sectors. (4) Traditional "lean" supply chain thinking is increasingly making way for a more interconnected "risk avoidance" strategic model. Limitations/future research: The research is limited to organizations in Midwest U.S.A. and one organization in Europe.
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spelling doaj.art-6370d3fb70304b5ca03538ccd18ea7cf2023-01-31T08:29:42ZengUniversity of Novi Sad - Faculty of Economics, SuboticaStrategic Management1821-34482334-61912022-01-0127441510.5937/StraMan2200017G1821-34482204004GPaper and packaging industry dynamics during COVID-19 and their strategies for the futureGurtu Amulya0https://orcid.org/0000-0003-3149-8668Johny Jestin1https://orcid.org/0000-0001-9710-2211Buechse Oliver2https://orcid.org/0000-0002-3269-8357University of Wisconsin-Green Bay, Cofrin School of Business, Green Bay, WI, USAN.L. Dalmia Institute of Management Studies and Research, Mumbai, Maharashtra, IndiaUniversity of Wisconsin-Green Bay, Cofrin School of Business, Green Bay, WI, USABackground: The paper examines the "mysterious case of the disappearing toilet paper" during the COVID19 pandemic. Purpose: This paper describes the strategic impacts on paper and packaging supply chains due to the pandemic. Study design/methodology/approach: Structured interviews and qualitative discussions with organizational and supply chain management leaders. Findings/conclusions: Several "behind the scenes" and less well-documented supply chain impacts in the paper and packaging, and logistics industries were discovered. The critical effects observed are: (1) Impact on the manufacturing side was mitigated mainly by implementing CDC guidelines and by the willingness of industry leaders to go above and beyond to shield their employees from economic hardships. (2) The transportation sector has experienced a more severe workforce shortage, amplified by government actions before and during the pandemic. (3) Product specialization, a pre-pandemic strategy for industry participants, turned into a weakness during the pandemic due to unprecedented shifts in demand across sectors. (4) Traditional "lean" supply chain thinking is increasingly making way for a more interconnected "risk avoidance" strategic model. Limitations/future research: The research is limited to organizations in Midwest U.S.A. and one organization in Europe.https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2022/1821-34482204004G.pdfcovid-19pandemictoilet paperbath tissuefacial tissuepaper towel
spellingShingle Gurtu Amulya
Johny Jestin
Buechse Oliver
Paper and packaging industry dynamics during COVID-19 and their strategies for the future
Strategic Management
covid-19
pandemic
toilet paper
bath tissue
facial tissue
paper towel
title Paper and packaging industry dynamics during COVID-19 and their strategies for the future
title_full Paper and packaging industry dynamics during COVID-19 and their strategies for the future
title_fullStr Paper and packaging industry dynamics during COVID-19 and their strategies for the future
title_full_unstemmed Paper and packaging industry dynamics during COVID-19 and their strategies for the future
title_short Paper and packaging industry dynamics during COVID-19 and their strategies for the future
title_sort paper and packaging industry dynamics during covid 19 and their strategies for the future
topic covid-19
pandemic
toilet paper
bath tissue
facial tissue
paper towel
url https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2022/1821-34482204004G.pdf
work_keys_str_mv AT gurtuamulya paperandpackagingindustrydynamicsduringcovid19andtheirstrategiesforthefuture
AT johnyjestin paperandpackagingindustrydynamicsduringcovid19andtheirstrategiesforthefuture
AT buechseoliver paperandpackagingindustrydynamicsduringcovid19andtheirstrategiesforthefuture