Do attributes of happy seeder technology influence its adoption speed? An investigation using duration analysis in Northern India
Paddy stubble burning poses a major threat to agricultural sustainability in Northern India and an innovative conservation technology ‘happy seeder technology’ is a potential solution for it. Most of the innovation adoption studies usually focus on farmers’ and farm characteristics without giving mu...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2023-12-01
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| Series: | International Journal of Agricultural Sustainability |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/14735903.2023.2198324 |
| _version_ | 1797680416552910848 |
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| author | Manmeet Kaur Dalbeer Singh Anupam Anand Taranpreet Singh |
| author_facet | Manmeet Kaur Dalbeer Singh Anupam Anand Taranpreet Singh |
| author_sort | Manmeet Kaur |
| collection | DOAJ |
| description | Paddy stubble burning poses a major threat to agricultural sustainability in Northern India and an innovative conservation technology ‘happy seeder technology’ is a potential solution for it. Most of the innovation adoption studies usually focus on farmers’ and farm characteristics without giving much emphasis on farmers’ perception regarding the attributes of innovation. But this study focuses on the influence of farmers’ perception regarding attributes of happy seeder technology, viz. relative advantage, compatibility, complexity, trialability and observability on its adoption speed using duration analysis. The survey was conducted in the Indian Punjab, a major contributor to farm fires in Northern India. The findings confirmed the influence of farmers’ perception regarding relative advantage, trialability, observability and complexity on the adoption speed of happy seeder technology. The relative advantage was the strongest influencer of the adoption speed amongst attributes. Based on research findings, we suggest changing farmers’ perception regarding attributes of happy seeder technology through extension activities at critical stages, development of machinery database, cost–benefit comparison, mandatory training along with subsidized machinery and low-cost informational nudges. |
| first_indexed | 2024-03-11T23:29:42Z |
| format | Article |
| id | doaj.art-638d33c1524f420d934d3480f8bcab41 |
| institution | Directory Open Access Journal |
| issn | 1473-5903 1747-762X |
| language | English |
| last_indexed | 2024-03-11T23:29:42Z |
| publishDate | 2023-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | International Journal of Agricultural Sustainability |
| spelling | doaj.art-638d33c1524f420d934d3480f8bcab412023-09-20T10:18:01ZengTaylor & Francis GroupInternational Journal of Agricultural Sustainability1473-59031747-762X2023-12-0121110.1080/14735903.2023.21983242198324Do attributes of happy seeder technology influence its adoption speed? An investigation using duration analysis in Northern IndiaManmeet Kaur0Dalbeer Singh1Anupam Anand2Taranpreet Singh3Punjab Agricultural UniversityPunjab Agricultural UniversityPunjab Agricultural UniversityPunjab Agricultural UniversityPaddy stubble burning poses a major threat to agricultural sustainability in Northern India and an innovative conservation technology ‘happy seeder technology’ is a potential solution for it. Most of the innovation adoption studies usually focus on farmers’ and farm characteristics without giving much emphasis on farmers’ perception regarding the attributes of innovation. But this study focuses on the influence of farmers’ perception regarding attributes of happy seeder technology, viz. relative advantage, compatibility, complexity, trialability and observability on its adoption speed using duration analysis. The survey was conducted in the Indian Punjab, a major contributor to farm fires in Northern India. The findings confirmed the influence of farmers’ perception regarding relative advantage, trialability, observability and complexity on the adoption speed of happy seeder technology. The relative advantage was the strongest influencer of the adoption speed amongst attributes. Based on research findings, we suggest changing farmers’ perception regarding attributes of happy seeder technology through extension activities at critical stages, development of machinery database, cost–benefit comparison, mandatory training along with subsidized machinery and low-cost informational nudges.http://dx.doi.org/10.1080/14735903.2023.2198324adoptionattributesduration analysishappy seederstubble burning |
| spellingShingle | Manmeet Kaur Dalbeer Singh Anupam Anand Taranpreet Singh Do attributes of happy seeder technology influence its adoption speed? An investigation using duration analysis in Northern India International Journal of Agricultural Sustainability adoption attributes duration analysis happy seeder stubble burning |
| title | Do attributes of happy seeder technology influence its adoption speed? An investigation using duration analysis in Northern India |
| title_full | Do attributes of happy seeder technology influence its adoption speed? An investigation using duration analysis in Northern India |
| title_fullStr | Do attributes of happy seeder technology influence its adoption speed? An investigation using duration analysis in Northern India |
| title_full_unstemmed | Do attributes of happy seeder technology influence its adoption speed? An investigation using duration analysis in Northern India |
| title_short | Do attributes of happy seeder technology influence its adoption speed? An investigation using duration analysis in Northern India |
| title_sort | do attributes of happy seeder technology influence its adoption speed an investigation using duration analysis in northern india |
| topic | adoption attributes duration analysis happy seeder stubble burning |
| url | http://dx.doi.org/10.1080/14735903.2023.2198324 |
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