Public relations in the educational system

The aim of this paper is to determine the effects of the implementation of the program "School and the public" on the organization of the school system in the period of program implementation from 2009-2014. and the level of communication between the education system and the public. Method...

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Main Authors: Zlatanović-Marković Valentina, Nikolić Biljana, Stakić Mirjana, Mitić Milovan
Format: Article
Language:English
Published: University Dzon Nezbit 2022-01-01
Series:Megatrend Revija
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2022/1820-31592201267Z.pdf
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author Zlatanović-Marković Valentina
Nikolić Biljana
Stakić Mirjana
Mitić Milovan
author_facet Zlatanović-Marković Valentina
Nikolić Biljana
Stakić Mirjana
Mitić Milovan
author_sort Zlatanović-Marković Valentina
collection DOAJ
description The aim of this paper is to determine the effects of the implementation of the program "School and the public" on the organization of the school system in the period of program implementation from 2009-2014. and the level of communication between the education system and the public. Methods: 694 respondents fulfilled the questionnaire for the training participants used in actual research, and prepared by the Institute for the Advancement of Education and Upbringing, intended exclusively for the Center for Professional Development of Employees. The collected data were processed by descriptive statistics in Microsoft Excel and the results obtained are presented in tables and graphs. Results: The fact that the large percentage of participants (more than 90%) spoke positively about the program speaks in favor of the claim that employees in education are aware of the need for personal training and engagement in communication processes between the educational institution and the public. CONCLUSION: Participants' answers clearly indicated the obvious improvement of communication between the educational institution and the public through the affirmation of the work of the institution itself, as well as the establishment of a positive image and solving important issues and problems in the functioning and work of the institution.
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spelling doaj.art-63cf698b8c8e4c8eae938bc792e99a902022-12-22T01:55:32ZengUniversity Dzon NezbitMegatrend Revija1820-31592560-33292022-01-0119126728210.5937/MegRev2201267Z1820-31592201267ZPublic relations in the educational systemZlatanović-Marković Valentina0Nikolić Biljana1Stakić Mirjana2https://orcid.org/0000-0003-4184-3285Mitić Milovan3Medical School, Užice, SerbiaMedical School, Užice, SerbiaUniversity of Kragujevac, Faculty of Pedagogy, Užice, SerbiaAlfa BK University, Faculty of Sports Management, Belgrade, SerbiaThe aim of this paper is to determine the effects of the implementation of the program "School and the public" on the organization of the school system in the period of program implementation from 2009-2014. and the level of communication between the education system and the public. Methods: 694 respondents fulfilled the questionnaire for the training participants used in actual research, and prepared by the Institute for the Advancement of Education and Upbringing, intended exclusively for the Center for Professional Development of Employees. The collected data were processed by descriptive statistics in Microsoft Excel and the results obtained are presented in tables and graphs. Results: The fact that the large percentage of participants (more than 90%) spoke positively about the program speaks in favor of the claim that employees in education are aware of the need for personal training and engagement in communication processes between the educational institution and the public. CONCLUSION: Participants' answers clearly indicated the obvious improvement of communication between the educational institution and the public through the affirmation of the work of the institution itself, as well as the establishment of a positive image and solving important issues and problems in the functioning and work of the institution.https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2022/1820-31592201267Z.pdfcommunication and professional communicationeducational institutionidentity and image of the institutionlevels of pr (public relations) activitiesinternal and external public
spellingShingle Zlatanović-Marković Valentina
Nikolić Biljana
Stakić Mirjana
Mitić Milovan
Public relations in the educational system
Megatrend Revija
communication and professional communication
educational institution
identity and image of the institution
levels of pr (public relations) activities
internal and external public
title Public relations in the educational system
title_full Public relations in the educational system
title_fullStr Public relations in the educational system
title_full_unstemmed Public relations in the educational system
title_short Public relations in the educational system
title_sort public relations in the educational system
topic communication and professional communication
educational institution
identity and image of the institution
levels of pr (public relations) activities
internal and external public
url https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2022/1820-31592201267Z.pdf
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