Is Montenegro Considered as a Sports-Recreational Destination?
The paper aims to examine if, according to the tourists coming to the country, Montenegro is considered as a sport-recreational destination. The data used in the study is extracted from the Montenegrin survey called Guest Survey 2014, comprising of 35 questions related to the tourist travel behavi...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Montenegrin Sports Academy and Faculty for Sport and Physical Education
2018-06-01
|
| Series: | Sport Mont |
| Subjects: | |
| Online Access: | http://www.sportmont.ucg.ac.me/clanci/SMJ_June_2018_Pekovic_83-86.pdf |
| Summary: | The paper aims to examine if, according to the tourists coming to the country, Montenegro is considered as a
sport-recreational destination. The data used in the study is extracted from the Montenegrin survey called Guest
Survey 2014, comprising of 35 questions related to the tourist travel behavior and satisfaction during their stay
in Montenegro. The paper uses the results of the study to provide descriptive statistics concerning the motives of
tourist to visit Montenegro (one of the question is related to sport-recreational activities). Furthermore, it verifi es
link between tourists’ motivation related to sport -recreational activities to come to Montenegro and their overall
satisfaction with sport -recreational activities. The results indicated that only around 1% of tourists in our sample
who visited Montenegro indicated sport- recreational activities as the main motive for the visit, around 3% of
tourists indicated sport- recreational activities as a second motive while around 5% of tourists indicated sport
and recreational activities as the third motive. However, around 60% of tourists reported that they were satisfi ed
with overall sport -recreational activities during their stay in Montenegro. This study shows that even that Montenegrin
sport-recreational off er is on the satisfactory level, managers and policy-makers should provide additional
eff ort to present Montenegro as a sport-recreational destination since very low percentage of tourists are
motivated to visit Montenegro related to these activities. The paper thus concludes by setting recommendations
related to diversifi cation of Montenegrin tourism off er by pursuing sports-recreational tourism forms. |
|---|---|
| ISSN: | 1451-7485 2337-0351 |