La légitimation de l’organisation : les enjeux du dispositif communicationnel
We propose to analyze the communication plan implemented by an international industrial group in order to define the scope of its representations while trying to position itself as a key societal player. We will focus on the mediation processes between the organizational culture of the company and t...
| Main Authors: | , |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2011-01-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | http://journals.openedition.org/communication/1712 |
| _version_ | 1818650842856685568 |
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| author | Violaine Appel Hélène Boulanger |
| author_facet | Violaine Appel Hélène Boulanger |
| author_sort | Violaine Appel |
| collection | DOAJ |
| description | We propose to analyze the communication plan implemented by an international industrial group in order to define the scope of its representations while trying to position itself as a key societal player. We will focus on the mediation processes between the organizational culture of the company and the communication plan to better understand what is at stake in the co-construction of meaning. |
| first_indexed | 2024-12-17T01:56:39Z |
| format | Article |
| id | doaj.art-63d3234bbf9a48a2ad1ff62b6a593039 |
| institution | Directory Open Access Journal |
| issn | 1189-3788 1920-7344 |
| language | fra |
| last_indexed | 2024-12-17T01:56:39Z |
| publishDate | 2011-01-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj.art-63d3234bbf9a48a2ad1ff62b6a5930392022-12-21T22:07:57ZfraUniversité LavalCommunication1189-37881920-73442011-01-0128210.4000/communication.1712La légitimation de l’organisation : les enjeux du dispositif communicationnelViolaine AppelHélène BoulangerWe propose to analyze the communication plan implemented by an international industrial group in order to define the scope of its representations while trying to position itself as a key societal player. We will focus on the mediation processes between the organizational culture of the company and the communication plan to better understand what is at stake in the co-construction of meaning.http://journals.openedition.org/communication/1712communication plancorporate communication |
| spellingShingle | Violaine Appel Hélène Boulanger La légitimation de l’organisation : les enjeux du dispositif communicationnel Communication communication plan corporate communication |
| title | La légitimation de l’organisation : les enjeux du dispositif communicationnel |
| title_full | La légitimation de l’organisation : les enjeux du dispositif communicationnel |
| title_fullStr | La légitimation de l’organisation : les enjeux du dispositif communicationnel |
| title_full_unstemmed | La légitimation de l’organisation : les enjeux du dispositif communicationnel |
| title_short | La légitimation de l’organisation : les enjeux du dispositif communicationnel |
| title_sort | la legitimation de l organisation les enjeux du dispositif communicationnel |
| topic | communication plan corporate communication |
| url | http://journals.openedition.org/communication/1712 |
| work_keys_str_mv | AT violaineappel lalegitimationdelorganisationlesenjeuxdudispositifcommunicationnel AT heleneboulanger lalegitimationdelorganisationlesenjeuxdudispositifcommunicationnel |