Organizing an “organizationless” protest campaign in the WeChatsphere

The introduction of digital technologies in collective actions seems to have transformed the dynamics of movement organizing and enabled divergent forms of protest organizing. While some studies emphasize “organizationless” organizing in which traditional organizational forms—social movements organi...

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Main Author: Hao Cao
Format: Article
Language:English
Published: SAGE Publishing 2022-01-01
Series:Big Data & Society
Online Access:https://doi.org/10.1177/20539517221078823
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author Hao Cao
author_facet Hao Cao
author_sort Hao Cao
collection DOAJ
description The introduction of digital technologies in collective actions seems to have transformed the dynamics of movement organizing and enabled divergent forms of protest organizing. While some studies emphasize “organizationless” organizing in which traditional organizational forms—social movements organizations and formal-bureaucratic structures—have been pushed into the margins, other studies showcase how traditional forms have assumed alternative features, for example, connective leadership and organizations with fluid boundaries. While existing research correctly points out the evolving organizing dynamics and forms in digital activism, few studies have accounted for why digitally enabled protests take certain organizing forms over others among multiple modes of interaction between protesters and digital technologies. Using a case study of a protest campaign organized by Chinese American immigrants, this study illustrates why immigrant activists struggled to keep the campaign “organizationless” on WeChat, a China-based digital platform that afforded other forms of organizing over such an organizing mode. Building on the mechanism-based approach in social movement studies, the findings show that immigrant activists’ emotional–cognitive responses to the changing digital environments became the driving force behind the relational choices to maintain the protest “organizationless.” The study, therefore, may not only inform future studies to explore why certain structures of protest networks emerge and develop but also contribute to the mechanism-based approach by foregrounding emotional–cognitive mechanisms, which mediate environmental and relational mechanisms.
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spelling doaj.art-63d853820e7246ea882af6423ac4ab302022-12-21T23:44:38ZengSAGE PublishingBig Data & Society2053-95172022-01-01910.1177/20539517221078823Organizing an “organizationless” protest campaign in the WeChatsphereHao CaoThe introduction of digital technologies in collective actions seems to have transformed the dynamics of movement organizing and enabled divergent forms of protest organizing. While some studies emphasize “organizationless” organizing in which traditional organizational forms—social movements organizations and formal-bureaucratic structures—have been pushed into the margins, other studies showcase how traditional forms have assumed alternative features, for example, connective leadership and organizations with fluid boundaries. While existing research correctly points out the evolving organizing dynamics and forms in digital activism, few studies have accounted for why digitally enabled protests take certain organizing forms over others among multiple modes of interaction between protesters and digital technologies. Using a case study of a protest campaign organized by Chinese American immigrants, this study illustrates why immigrant activists struggled to keep the campaign “organizationless” on WeChat, a China-based digital platform that afforded other forms of organizing over such an organizing mode. Building on the mechanism-based approach in social movement studies, the findings show that immigrant activists’ emotional–cognitive responses to the changing digital environments became the driving force behind the relational choices to maintain the protest “organizationless.” The study, therefore, may not only inform future studies to explore why certain structures of protest networks emerge and develop but also contribute to the mechanism-based approach by foregrounding emotional–cognitive mechanisms, which mediate environmental and relational mechanisms.https://doi.org/10.1177/20539517221078823
spellingShingle Hao Cao
Organizing an “organizationless” protest campaign in the WeChatsphere
Big Data & Society
title Organizing an “organizationless” protest campaign in the WeChatsphere
title_full Organizing an “organizationless” protest campaign in the WeChatsphere
title_fullStr Organizing an “organizationless” protest campaign in the WeChatsphere
title_full_unstemmed Organizing an “organizationless” protest campaign in the WeChatsphere
title_short Organizing an “organizationless” protest campaign in the WeChatsphere
title_sort organizing an organizationless protest campaign in the wechatsphere
url https://doi.org/10.1177/20539517221078823
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