O Cruzeiro Magazine of 1972: celebrating the Sesquicentenary of the Independence and exalting the Modern Brazil
<p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal; mso-layout-grid-align: none; text-autospace: none;"><span style="font-size: 9.0pt; font-family: ";Garamond-Light";,";serif";; mso-bidi-font-family: Garamond-Light; mso-ansi-...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ediciones Universidad de Salamanca
2011-04-01
|
| Series: | Studia Historica: Historia Contemporánea |
| Subjects: | |
| Online Access: | http://revistas.usal.es/index.php/0213-2087/article/view/7945 |
| Summary: | <p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal; mso-layout-grid-align: none; text-autospace: none;"><span style="font-size: 9.0pt; font-family: ";Garamond-Light";,";serif";; mso-bidi-font-family: Garamond-Light; mso-ansi-language: EN-US;" lang="EN-US">This article intends to evaluate the publication of the number 37 of the </span><em><span style="font-size: 9.0pt; font-family: ";Garamond-LightItalic";,";serif";; mso-bidi-font-family: Garamond-LightItalic; mso-ansi-language: EN-US;" lang="EN-US">O Cruzeiro Magazine</span></em><span style="font-size: 9.0pt; font-family: ";Garamond-Light";,";serif";; mso-bidi-font-family: Garamond-Light; mso-ansi-language: EN-US;" lang="EN-US">, dedicated to the celebration of the Independence of Brasil in its sixth centenary. Together with the analysis of the dossiers of the Magazine, its also important to explain the preparations for the event implemented by the Brazilian military government, since 1971. The particularities of the celebrationand the cited number of the Magazine indicate the alliance between the military and the medias, wich wanted to display the marketing of modern Brazil. Thus, the use of exalting advertising strategies in the promotion of peculiar civil values, which had to be shared by the national community, is now consolidated.</span></p> |
|---|---|
| ISSN: | 0213-2087 2444-7080 |