Measuring social media impact on Impulse Buying Behavior

Measuring social media impact on Impulse Buying Behavior

AbstractIn today’s ever-evolving business landscape, understanding the shifting buying behaviors of consumers has become a formidable challenge for businesses worldwide. To navigate these changes successfully, businesses are increasingly turning to Social Networking Sites (SNS) to attract, connect w...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Prakash Singh, Bhuvanesh Kumar Sharma, Lokesh Arora, Vimal Bhatt
Formáid: Alt
Teanga:English
Foilsithe / Cruthaithe: Taylor & Francis Group 2023-12-01
Sraith:Cogent Business & Management
Ábhair:
Consumer
Impulse Buying Behavior (IBB)
Impulse Buying Intention (IBI)
Social media
Social Media Community (SMC)
Social Media Advertisement (SMA)
Rochtain ar líne:https://www.tandfonline.com/doi/10.1080/23311975.2023.2262371

Ar líne

https://www.tandfonline.com/doi/10.1080/23311975.2023.2262371

Míreanna comhchosúla