Measuring social media impact on Impulse Buying Behavior

Measuring social media impact on Impulse Buying Behavior

AbstractIn today’s ever-evolving business landscape, understanding the shifting buying behaviors of consumers has become a formidable challenge for businesses worldwide. To navigate these changes successfully, businesses are increasingly turning to Social Networking Sites (SNS) to attract, connect w...

Full description

Bibliographic Details
Main Authors: Prakash Singh, Bhuvanesh Kumar Sharma, Lokesh Arora, Vimal Bhatt
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
Consumer
Impulse Buying Behavior (IBB)
Impulse Buying Intention (IBI)
Social media
Social Media Community (SMC)
Social Media Advertisement (SMA)
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2262371

Similar Items

Similar Items