Is it male or female? Exploring brand association and personification of a textile-based tourism destination.
Located in Central Java Province, Indonesia, Lasem town actually has all the requisite conditions needed for a tourism destination, including attractions, accessibility, activities, amenities and accommodations. However, the town’s sub-districts that have major attractions as traditional textile-ba...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_1_vol_8_4__2019_indonesia.pdf |