Ethos in Early Chinese Rhetoric: The Case of “Heaven”
Though applicable in many Western historical-cultural settings, the Aristotelian model of ethos is not universal. As early Chinese rhetoric shows in the example of <i>cheng-yan</i> or “ethos of sincereness,” inspiring trust does not necessarily involve a process of character-based self-p...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-12-01
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| Series: | Humanities |
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| Online Access: | https://www.mdpi.com/2076-0787/10/1/7 |