Relationship quality and exhibitors’ sustainable willingness to participate in exhibitions: A sociocultural perspective

Exhibition is a new economic business form in China. From a stakeholder perspective, all important roles in the context of hospitality and tourism are talents. From a socio-cultural perspective, interpersonal relationship quality plays a vital role in business and industrial operations. This constru...

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Main Authors: Pengfei Wang, Liuke Liang, Yu Pan, Yu Wang, Linna Li, Yanyan Chen, Yihan Tian
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-08-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.949625/full
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author Pengfei Wang
Pengfei Wang
Liuke Liang
Liuke Liang
Yu Pan
Yu Wang
Linna Li
Yanyan Chen
Yihan Tian
author_facet Pengfei Wang
Pengfei Wang
Liuke Liang
Liuke Liang
Yu Pan
Yu Wang
Linna Li
Yanyan Chen
Yihan Tian
author_sort Pengfei Wang
collection DOAJ
description Exhibition is a new economic business form in China. From a stakeholder perspective, all important roles in the context of hospitality and tourism are talents. From a socio-cultural perspective, interpersonal relationship quality plays a vital role in business and industrial operations. This constructs a causal model of relationship quality between exhibitors and exhibition organizers, and examined its influence on exhibitors’ willingness to sustainably participate in exhibitions. Data collected from a total of 251 exhibitors from 4 nation-representative exhibitions in Beijing were analyzed. The results found that the four antecedent variables—guanxi (as distinctive from relationship quality), service quality, communication, and exhibition effectiveness—have significant impacts on the relationship quality between exhibitors and exhibition organizers, which in turn, affect exhibitors’ willingness to participate in subsequent exhibitions (i.e., exhibitor loyalty). These findings provide a theoretical basis and policy recommendations talent management in exhibition context.
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spelling doaj.art-643efcb6854e4018a355bd0b2754b3932022-12-22T02:15:37ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-08-011310.3389/fpsyg.2022.949625949625Relationship quality and exhibitors’ sustainable willingness to participate in exhibitions: A sociocultural perspectivePengfei Wang0Pengfei Wang1Liuke Liang2Liuke Liang3Yu Pan4Yu Wang5Linna Li6Yanyan Chen7Yihan Tian8School of Land and Tourism, Luoyang Normal University, Luoyang, ChinaSchool of Geography and Environment, Henan University, Kaifeng, ChinaSchool of Land and Tourism, Luoyang Normal University, Luoyang, ChinaSchool of Geography and Environment, Henan University, Kaifeng, ChinaSchool of Business, Shanghai University of Finance and Economics, Shanghai, ChinaSchool of Economics and Management, Inner Mongolia University, Hohhot, ChinaSchool of Business, Central South University, Changsha, ChinaSchool of Land and Tourism, Luoyang Normal University, Luoyang, ChinaSchool of Accounting and Finance, University of Bristol, Bristol, United KingdomExhibition is a new economic business form in China. From a stakeholder perspective, all important roles in the context of hospitality and tourism are talents. From a socio-cultural perspective, interpersonal relationship quality plays a vital role in business and industrial operations. This constructs a causal model of relationship quality between exhibitors and exhibition organizers, and examined its influence on exhibitors’ willingness to sustainably participate in exhibitions. Data collected from a total of 251 exhibitors from 4 nation-representative exhibitions in Beijing were analyzed. The results found that the four antecedent variables—guanxi (as distinctive from relationship quality), service quality, communication, and exhibition effectiveness—have significant impacts on the relationship quality between exhibitors and exhibition organizers, which in turn, affect exhibitors’ willingness to participate in subsequent exhibitions (i.e., exhibitor loyalty). These findings provide a theoretical basis and policy recommendations talent management in exhibition context.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.949625/fullexhibitorsrelationship qualityguanxiwillingness in sustainable participationChina
spellingShingle Pengfei Wang
Pengfei Wang
Liuke Liang
Liuke Liang
Yu Pan
Yu Wang
Linna Li
Yanyan Chen
Yihan Tian
Relationship quality and exhibitors’ sustainable willingness to participate in exhibitions: A sociocultural perspective
Frontiers in Psychology
exhibitors
relationship quality
guanxi
willingness in sustainable participation
China
title Relationship quality and exhibitors’ sustainable willingness to participate in exhibitions: A sociocultural perspective
title_full Relationship quality and exhibitors’ sustainable willingness to participate in exhibitions: A sociocultural perspective
title_fullStr Relationship quality and exhibitors’ sustainable willingness to participate in exhibitions: A sociocultural perspective
title_full_unstemmed Relationship quality and exhibitors’ sustainable willingness to participate in exhibitions: A sociocultural perspective
title_short Relationship quality and exhibitors’ sustainable willingness to participate in exhibitions: A sociocultural perspective
title_sort relationship quality and exhibitors sustainable willingness to participate in exhibitions a sociocultural perspective
topic exhibitors
relationship quality
guanxi
willingness in sustainable participation
China
url https://www.frontiersin.org/articles/10.3389/fpsyg.2022.949625/full
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