Relationship quality and exhibitors’ sustainable willingness to participate in exhibitions: A sociocultural perspective
Exhibition is a new economic business form in China. From a stakeholder perspective, all important roles in the context of hospitality and tourism are talents. From a socio-cultural perspective, interpersonal relationship quality plays a vital role in business and industrial operations. This constru...
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Format: | Article |
Language: | English |
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Frontiers Media S.A.
2022-08-01
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Series: | Frontiers in Psychology |
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Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.949625/full |
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author | Pengfei Wang Pengfei Wang Liuke Liang Liuke Liang Yu Pan Yu Wang Linna Li Yanyan Chen Yihan Tian |
author_facet | Pengfei Wang Pengfei Wang Liuke Liang Liuke Liang Yu Pan Yu Wang Linna Li Yanyan Chen Yihan Tian |
author_sort | Pengfei Wang |
collection | DOAJ |
description | Exhibition is a new economic business form in China. From a stakeholder perspective, all important roles in the context of hospitality and tourism are talents. From a socio-cultural perspective, interpersonal relationship quality plays a vital role in business and industrial operations. This constructs a causal model of relationship quality between exhibitors and exhibition organizers, and examined its influence on exhibitors’ willingness to sustainably participate in exhibitions. Data collected from a total of 251 exhibitors from 4 nation-representative exhibitions in Beijing were analyzed. The results found that the four antecedent variables—guanxi (as distinctive from relationship quality), service quality, communication, and exhibition effectiveness—have significant impacts on the relationship quality between exhibitors and exhibition organizers, which in turn, affect exhibitors’ willingness to participate in subsequent exhibitions (i.e., exhibitor loyalty). These findings provide a theoretical basis and policy recommendations talent management in exhibition context. |
first_indexed | 2024-04-14T03:10:25Z |
format | Article |
id | doaj.art-643efcb6854e4018a355bd0b2754b393 |
institution | Directory Open Access Journal |
issn | 1664-1078 |
language | English |
last_indexed | 2024-04-14T03:10:25Z |
publishDate | 2022-08-01 |
publisher | Frontiers Media S.A. |
record_format | Article |
series | Frontiers in Psychology |
spelling | doaj.art-643efcb6854e4018a355bd0b2754b3932022-12-22T02:15:37ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-08-011310.3389/fpsyg.2022.949625949625Relationship quality and exhibitors’ sustainable willingness to participate in exhibitions: A sociocultural perspectivePengfei Wang0Pengfei Wang1Liuke Liang2Liuke Liang3Yu Pan4Yu Wang5Linna Li6Yanyan Chen7Yihan Tian8School of Land and Tourism, Luoyang Normal University, Luoyang, ChinaSchool of Geography and Environment, Henan University, Kaifeng, ChinaSchool of Land and Tourism, Luoyang Normal University, Luoyang, ChinaSchool of Geography and Environment, Henan University, Kaifeng, ChinaSchool of Business, Shanghai University of Finance and Economics, Shanghai, ChinaSchool of Economics and Management, Inner Mongolia University, Hohhot, ChinaSchool of Business, Central South University, Changsha, ChinaSchool of Land and Tourism, Luoyang Normal University, Luoyang, ChinaSchool of Accounting and Finance, University of Bristol, Bristol, United KingdomExhibition is a new economic business form in China. From a stakeholder perspective, all important roles in the context of hospitality and tourism are talents. From a socio-cultural perspective, interpersonal relationship quality plays a vital role in business and industrial operations. This constructs a causal model of relationship quality between exhibitors and exhibition organizers, and examined its influence on exhibitors’ willingness to sustainably participate in exhibitions. Data collected from a total of 251 exhibitors from 4 nation-representative exhibitions in Beijing were analyzed. The results found that the four antecedent variables—guanxi (as distinctive from relationship quality), service quality, communication, and exhibition effectiveness—have significant impacts on the relationship quality between exhibitors and exhibition organizers, which in turn, affect exhibitors’ willingness to participate in subsequent exhibitions (i.e., exhibitor loyalty). These findings provide a theoretical basis and policy recommendations talent management in exhibition context.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.949625/fullexhibitorsrelationship qualityguanxiwillingness in sustainable participationChina |
spellingShingle | Pengfei Wang Pengfei Wang Liuke Liang Liuke Liang Yu Pan Yu Wang Linna Li Yanyan Chen Yihan Tian Relationship quality and exhibitors’ sustainable willingness to participate in exhibitions: A sociocultural perspective Frontiers in Psychology exhibitors relationship quality guanxi willingness in sustainable participation China |
title | Relationship quality and exhibitors’ sustainable willingness to participate in exhibitions: A sociocultural perspective |
title_full | Relationship quality and exhibitors’ sustainable willingness to participate in exhibitions: A sociocultural perspective |
title_fullStr | Relationship quality and exhibitors’ sustainable willingness to participate in exhibitions: A sociocultural perspective |
title_full_unstemmed | Relationship quality and exhibitors’ sustainable willingness to participate in exhibitions: A sociocultural perspective |
title_short | Relationship quality and exhibitors’ sustainable willingness to participate in exhibitions: A sociocultural perspective |
title_sort | relationship quality and exhibitors sustainable willingness to participate in exhibitions a sociocultural perspective |
topic | exhibitors relationship quality guanxi willingness in sustainable participation China |
url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.949625/full |
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