Research trends of sustainability and marketing research, 2010–2020: Topic modeling analysis
In recent decades, rapid growth has been observed in the incorporation of sustainability into marketing. Accordingly, the contrasting relationships between them have been carefully studied to assess the relevance of one idea to the other and vice versa. In response to this change, scholars and pract...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-03-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844023014159 |