Can carbon labels encourage green food choices?
IntroductionA conventionally grown kiwi from Spain or an organic pineapple from Ghana? Which is the more environmentally friendly option? Given that the production and distribution of food is responsible for about a quarter of our CO2e emissions and thus plays a role in climate change the answer to...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-01-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.902869/full |
| _version_ | 1811176827317649408 |
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| author | Swen J. Kühne Ester Reijnen Lea Laasner Vogt Melanie Baumgartner |
| author_facet | Swen J. Kühne Ester Reijnen Lea Laasner Vogt Melanie Baumgartner |
| author_sort | Swen J. Kühne |
| collection | DOAJ |
| description | IntroductionA conventionally grown kiwi from Spain or an organic pineapple from Ghana? Which is the more environmentally friendly option? Given that the production and distribution of food is responsible for about a quarter of our CO2e emissions and thus plays a role in climate change the answer to such questions and, accordingly, making the right food product choices is crucial. The problem, however, is that it is difficult for consumers to calculate the CO2e value of food as it depends on several specifications such as the type of food, origin, etc. Could carbon labeling of food circumvent this problem and help consumers make more environmentally friendly choices?MethodsIn an online experiment, 402 participants had to choose 20 food products from a fictitious online shop. The participants were randomly assigned to either one of three food labeling conditions (Star Rating, Green Foot, and Traffic Light Label, short TLL) or the control condition.ResultsThe labeling conditions resulted in lower overall CO2e emissions, the purchase of more green food products and fewer red food products than in the control condition. The TLL outperformed the other two labels and was also the most accepted.DiscussionThe carbon TLL is therefore a promising intervention to help consumers to not only choose more environmentally friendly foods, but also make a significant contribution to the fight against climate change. |
| first_indexed | 2024-04-10T19:59:15Z |
| format | Article |
| id | doaj.art-6470356d4f42409e950d6690282559e8 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-10T19:59:15Z |
| publishDate | 2023-01-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-6470356d4f42409e950d6690282559e82023-01-27T12:26:30ZengFrontiers Media S.A.Frontiers in Psychology1664-10782023-01-011310.3389/fpsyg.2022.902869902869Can carbon labels encourage green food choices?Swen J. KühneEster ReijnenLea Laasner VogtMelanie BaumgartnerIntroductionA conventionally grown kiwi from Spain or an organic pineapple from Ghana? Which is the more environmentally friendly option? Given that the production and distribution of food is responsible for about a quarter of our CO2e emissions and thus plays a role in climate change the answer to such questions and, accordingly, making the right food product choices is crucial. The problem, however, is that it is difficult for consumers to calculate the CO2e value of food as it depends on several specifications such as the type of food, origin, etc. Could carbon labeling of food circumvent this problem and help consumers make more environmentally friendly choices?MethodsIn an online experiment, 402 participants had to choose 20 food products from a fictitious online shop. The participants were randomly assigned to either one of three food labeling conditions (Star Rating, Green Foot, and Traffic Light Label, short TLL) or the control condition.ResultsThe labeling conditions resulted in lower overall CO2e emissions, the purchase of more green food products and fewer red food products than in the control condition. The TLL outperformed the other two labels and was also the most accepted.DiscussionThe carbon TLL is therefore a promising intervention to help consumers to not only choose more environmentally friendly foods, but also make a significant contribution to the fight against climate change.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.902869/fullfood product choicescarbon labelCO2e emissionssustainabilitylabel design |
| spellingShingle | Swen J. Kühne Ester Reijnen Lea Laasner Vogt Melanie Baumgartner Can carbon labels encourage green food choices? Frontiers in Psychology food product choices carbon label CO2e emissions sustainability label design |
| title | Can carbon labels encourage green food choices? |
| title_full | Can carbon labels encourage green food choices? |
| title_fullStr | Can carbon labels encourage green food choices? |
| title_full_unstemmed | Can carbon labels encourage green food choices? |
| title_short | Can carbon labels encourage green food choices? |
| title_sort | can carbon labels encourage green food choices |
| topic | food product choices carbon label CO2e emissions sustainability label design |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.902869/full |
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