Discursivity and Non-discursivity in Tourism Advertising. A Case of Postcolonial Destinations
Even though advertising has an economic finality, its means of construction are rooted to a great extent into humanist sciences. Thus, in the present paper we shall analyze, in an interdisciplinary approach, one important aspect − the image, underlying in this case its referential and non-discursive...
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| Format: | Article |
| Language: | English |
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Universitatea "Stefan cel Mare" Suceava
2015-12-01
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| Series: | Annals of Philosophy, Social and Human Disciplines |
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| Online Access: | http://www.apshus.usv.ro/arhiva/2015II/005.%20pp.%2057-71.pdf |