QUESTIONNAIRES PRETESTING IN MARKETING RESEARCH
Designing the perfect survey questionnaire is impossible. However, researchers can still create an effective research. To make your questionnaire effective, it is necessary to pretest it before actually using it. The following paper reveals some general guidelines on pretesting and what to do for a...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Nicolae Titulescu University Publishing House
2011-04-01
|
| Series: | Challenges of the Knowledge Society |
| Subjects: | |
| Online Access: | http://cks.univnt.ro/uploads/cks_2011_articles/index.php?dir=02_economy%2F&download=cks_2011_economy_art_052.pdf |
| _version_ | 1818572966755041280 |
|---|---|
| author | ALINA-MIHAELA BABONEA MIRELA-CRISTINA VOICU |
| author_facet | ALINA-MIHAELA BABONEA MIRELA-CRISTINA VOICU |
| author_sort | ALINA-MIHAELA BABONEA |
| collection | DOAJ |
| description | Designing the perfect survey questionnaire is impossible. However, researchers can still create an effective research. To make your questionnaire effective, it is necessary to pretest it before actually using it. The following paper reveals some general guidelines on pretesting and what to do for a more effective marketing research giving the fact that the existing literature highlights the importance and indispensability of pretesting and on the other hand, does not provide sufficient information in terms of methodology about it. Also, we have tried to explain the importance of questionnaires pretesting before applying them in order to obtain the best results in marketing research and we’ve kept in mind that high quality in this domain means using new tools and improving the existing ones if one searches for efficient results. |
| first_indexed | 2024-12-15T00:04:43Z |
| format | Article |
| id | doaj.art-647ead40660e4303b9bde6e6b434da20 |
| institution | Directory Open Access Journal |
| issn | 2068-7796 |
| language | English |
| last_indexed | 2024-12-15T00:04:43Z |
| publishDate | 2011-04-01 |
| publisher | Nicolae Titulescu University Publishing House |
| record_format | Article |
| series | Challenges of the Knowledge Society |
| spelling | doaj.art-647ead40660e4303b9bde6e6b434da202022-12-21T22:42:46ZengNicolae Titulescu University Publishing HouseChallenges of the Knowledge Society2068-77962011-04-011-13231330QUESTIONNAIRES PRETESTING IN MARKETING RESEARCHALINA-MIHAELA BABONEAMIRELA-CRISTINA VOICUDesigning the perfect survey questionnaire is impossible. However, researchers can still create an effective research. To make your questionnaire effective, it is necessary to pretest it before actually using it. The following paper reveals some general guidelines on pretesting and what to do for a more effective marketing research giving the fact that the existing literature highlights the importance and indispensability of pretesting and on the other hand, does not provide sufficient information in terms of methodology about it. Also, we have tried to explain the importance of questionnaires pretesting before applying them in order to obtain the best results in marketing research and we’ve kept in mind that high quality in this domain means using new tools and improving the existing ones if one searches for efficient results.http://cks.univnt.ro/uploads/cks_2011_articles/index.php?dir=02_economy%2F&download=cks_2011_economy_art_052.pdfquestionnairepretestingfocus groupcognitive interviewsbehavior coding |
| spellingShingle | ALINA-MIHAELA BABONEA MIRELA-CRISTINA VOICU QUESTIONNAIRES PRETESTING IN MARKETING RESEARCH Challenges of the Knowledge Society questionnaire pretesting focus group cognitive interviews behavior coding |
| title | QUESTIONNAIRES PRETESTING IN MARKETING RESEARCH |
| title_full | QUESTIONNAIRES PRETESTING IN MARKETING RESEARCH |
| title_fullStr | QUESTIONNAIRES PRETESTING IN MARKETING RESEARCH |
| title_full_unstemmed | QUESTIONNAIRES PRETESTING IN MARKETING RESEARCH |
| title_short | QUESTIONNAIRES PRETESTING IN MARKETING RESEARCH |
| title_sort | questionnaires pretesting in marketing research |
| topic | questionnaire pretesting focus group cognitive interviews behavior coding |
| url | http://cks.univnt.ro/uploads/cks_2011_articles/index.php?dir=02_economy%2F&download=cks_2011_economy_art_052.pdf |
| work_keys_str_mv | AT alinamihaelababonea questionnairespretestinginmarketingresearch AT mirelacristinavoicu questionnairespretestinginmarketingresearch |