QUESTIONNAIRES PRETESTING IN MARKETING RESEARCH

QUESTIONNAIRES PRETESTING IN MARKETING RESEARCH

Designing the perfect survey questionnaire is impossible. However, researchers can still create an effective research. To make your questionnaire effective, it is necessary to pretest it before actually using it. The following paper reveals some general guidelines on pretesting and what to do for a...

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Bibliographic Details
Main Authors:	ALINA-MIHAELA BABONEA, MIRELA-CRISTINA VOICU
Format:	Article
Language:	English
Published:	Nicolae Titulescu University Publishing House 2011-04-01
Series:	Challenges of the Knowledge Society
Subjects:	questionnaire pretesting focus group cognitive interviews behavior coding
Online Access:	http://cks.univnt.ro/uploads/cks_2011_articles/index.php?dir=02_economy%2F&download=cks_2011_economy_art_052.pdf

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