Segmentation using Customers Lifetime Value: Hybrid K-means Clustering and Analytic Hierarchy Process
Background: Understanding customers’ electricity consumption patterns is essential for developing predictive analytics, which is needed for effective supply and demand management. Objective: This study aims to understand customers’ segmentation and consumption behaviour using a hybrid approach com...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2022-10-01
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| Series: | Journal of Information Systems Engineering and Business Intelligence |
| Online Access: | https://e-journal.unair.ac.id/JISEBI/article/view/36696 |