Qualitative Analysis of Satisfying and Dissatisfying Factors in a University–Industry Cooperation Programme

Using qualitative semistructured interviews, this study aims to analyse the satisfying and dissatisfying factors in a university–industry cooperation programme. Work experience, monetary benefit, HR policies, language and time are important factors determining the satisfaction and dissatis...

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Main Authors: Jian Ming Luo, Chi Fung Lam
Format: Article
Language:English
Published: MDPI AG 2019-03-01
Series:Education Sciences
Subjects:
Online Access:http://www.mdpi.com/2227-7102/9/1/56
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author Jian Ming Luo
Chi Fung Lam
author_facet Jian Ming Luo
Chi Fung Lam
author_sort Jian Ming Luo
collection DOAJ
description Using qualitative semistructured interviews, this study aims to analyse the satisfying and dissatisfying factors in a university–industry cooperation programme. Work experience, monetary benefit, HR policies, language and time are important factors determining the satisfaction and dissatisfaction of students towards a university–industry cooperation programme. Results help in evaluating and identifying the sustainability of a programme. Marketing practitioners can consider the results in designing corresponding marketing strategies, and HR managers and programme coordinators can formulate guidelines for future improvements of related programmes.
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spelling doaj.art-649763832b8e416f9128eb225a4478a72022-12-22T02:54:44ZengMDPI AGEducation Sciences2227-71022019-03-01915610.3390/educsci9010056educsci9010056Qualitative Analysis of Satisfying and Dissatisfying Factors in a University–Industry Cooperation ProgrammeJian Ming Luo0Chi Fung Lam1Faculty of International Tourism and Management, City University of Macau, Taipa, Macau, ChinaDepartment of Finance, The Chinese University of Hong Kong, Hong Kong, ChinaUsing qualitative semistructured interviews, this study aims to analyse the satisfying and dissatisfying factors in a university–industry cooperation programme. Work experience, monetary benefit, HR policies, language and time are important factors determining the satisfaction and dissatisfaction of students towards a university–industry cooperation programme. Results help in evaluating and identifying the sustainability of a programme. Marketing practitioners can consider the results in designing corresponding marketing strategies, and HR managers and programme coordinators can formulate guidelines for future improvements of related programmes.http://www.mdpi.com/2227-7102/9/1/56university–industry cooperationsustainabilitysatisfactionMacau
spellingShingle Jian Ming Luo
Chi Fung Lam
Qualitative Analysis of Satisfying and Dissatisfying Factors in a University–Industry Cooperation Programme
Education Sciences
university–industry cooperation
sustainability
satisfaction
Macau
title Qualitative Analysis of Satisfying and Dissatisfying Factors in a University–Industry Cooperation Programme
title_full Qualitative Analysis of Satisfying and Dissatisfying Factors in a University–Industry Cooperation Programme
title_fullStr Qualitative Analysis of Satisfying and Dissatisfying Factors in a University–Industry Cooperation Programme
title_full_unstemmed Qualitative Analysis of Satisfying and Dissatisfying Factors in a University–Industry Cooperation Programme
title_short Qualitative Analysis of Satisfying and Dissatisfying Factors in a University–Industry Cooperation Programme
title_sort qualitative analysis of satisfying and dissatisfying factors in a university industry cooperation programme
topic university–industry cooperation
sustainability
satisfaction
Macau
url http://www.mdpi.com/2227-7102/9/1/56
work_keys_str_mv AT jianmingluo qualitativeanalysisofsatisfyinganddissatisfyingfactorsinauniversityindustrycooperationprogramme
AT chifunglam qualitativeanalysisofsatisfyinganddissatisfyingfactorsinauniversityindustrycooperationprogramme