The Process and Product Innovation Strategies Coordination Model based on Competitor Values Framework

Innovation literature advises the organizations to follow innovation in different aspects of their activities, especially in their products, as a key factor of competitive advantage. To sustain this advantage, they need to follow the process innovations fit to and aligned with those product innovati...

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Main Authors: Mohammad Eskandari, Jafar Gheidar Kheljani, Seyed Mohammad A'arabi
Format: Article
Language:fas
Published: Defence Industries Training and Research Institute 2011-09-01
Series:بهبود مدیریت
Subjects:
Online Access:https://www.behboodmodiriat.ir/article_42766_fc225ed50c13ad3e9dcdb9075967e94c.pdf
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author Mohammad Eskandari
Jafar Gheidar Kheljani
Seyed Mohammad A'arabi
author_facet Mohammad Eskandari
Jafar Gheidar Kheljani
Seyed Mohammad A'arabi
author_sort Mohammad Eskandari
collection DOAJ
description Innovation literature advises the organizations to follow innovation in different aspects of their activities, especially in their products, as a key factor of competitive advantage. To sustain this advantage, they need to follow the process innovations fit to and aligned with those product innovations. This article is to propose the process innovations fit to the product innovations of the organizations, especially in defense industry, to improve their performance by following the proposed model. Therefore, the conceptual model which is derived from the literature study, is tested in a population consisting of several organizations in the defense industry. To conduct the test, the product and process innovation strategy of each organization is assessed and then compared to the proposed model and the sample is divided into two groups based on following the proposed model. By a comparison of the performance in the organizations following the proposed model, with those who didn't follow the model, it is observed that the followers of the model had a meaningful superiority in performance than the other members. Finally, the regression model of organizational performance as a function of coordination with the model is described, and based on the statistical results, the theoretical results and several titles for the future research are suggested.
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spelling doaj.art-649b971526534e8789fc9d76b7108c792023-03-08T07:16:37ZfasDefence Industries Training and Research Instituteبهبود مدیریت2251-89912783-090X2011-09-015393642766The Process and Product Innovation Strategies Coordination Model based on Competitor Values FrameworkMohammad Eskandari0Jafar Gheidar Kheljani1Seyed Mohammad A'arabi2PhD candidate of Business Management, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran.Assistant Professor, Faculty of Management and Industrial Engineering, Malek Ashtar University of Technology, Tehran, Iran.Professor, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran.Innovation literature advises the organizations to follow innovation in different aspects of their activities, especially in their products, as a key factor of competitive advantage. To sustain this advantage, they need to follow the process innovations fit to and aligned with those product innovations. This article is to propose the process innovations fit to the product innovations of the organizations, especially in defense industry, to improve their performance by following the proposed model. Therefore, the conceptual model which is derived from the literature study, is tested in a population consisting of several organizations in the defense industry. To conduct the test, the product and process innovation strategy of each organization is assessed and then compared to the proposed model and the sample is divided into two groups based on following the proposed model. By a comparison of the performance in the organizations following the proposed model, with those who didn't follow the model, it is observed that the followers of the model had a meaningful superiority in performance than the other members. Finally, the regression model of organizational performance as a function of coordination with the model is described, and based on the statistical results, the theoretical results and several titles for the future research are suggested.https://www.behboodmodiriat.ir/article_42766_fc225ed50c13ad3e9dcdb9075967e94c.pdfinnovationinnovation strategycoordinationproduct innovationprocess innovationcompetitor values framework
spellingShingle Mohammad Eskandari
Jafar Gheidar Kheljani
Seyed Mohammad A'arabi
The Process and Product Innovation Strategies Coordination Model based on Competitor Values Framework
بهبود مدیریت
innovation
innovation strategy
coordination
product innovation
process innovation
competitor values framework
title The Process and Product Innovation Strategies Coordination Model based on Competitor Values Framework
title_full The Process and Product Innovation Strategies Coordination Model based on Competitor Values Framework
title_fullStr The Process and Product Innovation Strategies Coordination Model based on Competitor Values Framework
title_full_unstemmed The Process and Product Innovation Strategies Coordination Model based on Competitor Values Framework
title_short The Process and Product Innovation Strategies Coordination Model based on Competitor Values Framework
title_sort process and product innovation strategies coordination model based on competitor values framework
topic innovation
innovation strategy
coordination
product innovation
process innovation
competitor values framework
url https://www.behboodmodiriat.ir/article_42766_fc225ed50c13ad3e9dcdb9075967e94c.pdf
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