THE STRATEGY OF IMPROVING AGRITOURISM SERVICE AT SETIYA AJI FLOWER FARM BY USING IPA-KANO APPROACH
Setiya Aji Flower Farm Agrotourism is a chrysanthemum flower farm agrotourism located in Jetis Village, Bandungan, Semarang regency, Central Java. This research aims to recommend improving attribute’s performance to give maximum satisfaction to visitors. The variable used in agrotourism service is t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2019-06-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1456 |
| _version_ | 1819035022329380864 |
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| author | Indah Arum Ganestyani Jamhari Jamhari Masyhuri Masyhuri |
| author_facet | Indah Arum Ganestyani Jamhari Jamhari Masyhuri Masyhuri |
| author_sort | Indah Arum Ganestyani |
| collection | DOAJ |
| description | Setiya Aji Flower Farm Agrotourism is a chrysanthemum flower farm agrotourism located in Jetis Village, Bandungan, Semarang regency, Central Java. This research aims to recommend improving attribute’s performance to give maximum satisfaction to visitors. The variable used in agrotourism service is the five dimensions of service quality: tangible, reliability, responsiveness, assurance, and empathy, consisting of 32 attributes in entirety. The research was conducted on October-November 2018. Interviews and observations were used to collect the data. There were 100 visitors used as samples in this research, selected through quota sampling. IPA and Kano analyses were used to give a recommendation. It results in the management‘s prioritizing concentrate here and one dimensional category. |
| first_indexed | 2024-12-21T07:43:01Z |
| format | Article |
| id | doaj.art-649d0c178c874d78b89ea195d0be239d |
| institution | Directory Open Access Journal |
| issn | 1693-5241 2302-6332 |
| language | English |
| last_indexed | 2024-12-21T07:43:01Z |
| publishDate | 2019-06-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | Jurnal Aplikasi Manajemen |
| spelling | doaj.art-649d0c178c874d78b89ea195d0be239d2022-12-21T19:11:16ZengUniversity of BrawijayaJurnal Aplikasi Manajemen1693-52412302-63322019-06-0117210.21776/ub.jam.2019.017.02.04991THE STRATEGY OF IMPROVING AGRITOURISM SERVICE AT SETIYA AJI FLOWER FARM BY USING IPA-KANO APPROACHIndah Arum Ganestyani0Jamhari Jamhari1Masyhuri Masyhuri2Management of Agribusiness, Faculty of Agriculture, University of Gadjah MadaFaculty of Agriculture, University of Gadjah MadaFaculty of Agriculture, University of Gadjah MadaSetiya Aji Flower Farm Agrotourism is a chrysanthemum flower farm agrotourism located in Jetis Village, Bandungan, Semarang regency, Central Java. This research aims to recommend improving attribute’s performance to give maximum satisfaction to visitors. The variable used in agrotourism service is the five dimensions of service quality: tangible, reliability, responsiveness, assurance, and empathy, consisting of 32 attributes in entirety. The research was conducted on October-November 2018. Interviews and observations were used to collect the data. There were 100 visitors used as samples in this research, selected through quota sampling. IPA and Kano analyses were used to give a recommendation. It results in the management‘s prioritizing concentrate here and one dimensional category.https://jurnaljam.ub.ac.id/index.php/jam/article/view/1456Agrotourismservice satisfactionthe dimension of service qualityIPA-Kano |
| spellingShingle | Indah Arum Ganestyani Jamhari Jamhari Masyhuri Masyhuri THE STRATEGY OF IMPROVING AGRITOURISM SERVICE AT SETIYA AJI FLOWER FARM BY USING IPA-KANO APPROACH Jurnal Aplikasi Manajemen Agrotourism service satisfaction the dimension of service quality IPA-Kano |
| title | THE STRATEGY OF IMPROVING AGRITOURISM SERVICE AT SETIYA AJI FLOWER FARM BY USING IPA-KANO APPROACH |
| title_full | THE STRATEGY OF IMPROVING AGRITOURISM SERVICE AT SETIYA AJI FLOWER FARM BY USING IPA-KANO APPROACH |
| title_fullStr | THE STRATEGY OF IMPROVING AGRITOURISM SERVICE AT SETIYA AJI FLOWER FARM BY USING IPA-KANO APPROACH |
| title_full_unstemmed | THE STRATEGY OF IMPROVING AGRITOURISM SERVICE AT SETIYA AJI FLOWER FARM BY USING IPA-KANO APPROACH |
| title_short | THE STRATEGY OF IMPROVING AGRITOURISM SERVICE AT SETIYA AJI FLOWER FARM BY USING IPA-KANO APPROACH |
| title_sort | strategy of improving agritourism service at setiya aji flower farm by using ipa kano approach |
| topic | Agrotourism service satisfaction the dimension of service quality IPA-Kano |
| url | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1456 |
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