The rhetorical and symbolic component in advertising. Analysis of the Iberdrola wind energy ads
This article proposes to combine two of the analytical methodologies that help to explain the persuasive strategies employed in advertising: Rhetoric and Poetics of the imagination, in order to analyze a series of advertisements of the wind energy company, Iberdrola. It is intended not only to analy...
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| Format: | Article |
| Language: | English |
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Universidad de La Rioja
2013-12-01
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| Series: | Cuadernos de Investigación Filológica |
| Subjects: | |
| Online Access: | https://publicaciones.unirioja.es/ojs/index.php/cif/article/view/2560 |
| _version_ | 1819281320596996096 |
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| author | Alfonso Martín Jiménez |
| author_facet | Alfonso Martín Jiménez |
| author_sort | Alfonso Martín Jiménez |
| collection | DOAJ |
| description | This article proposes to combine two of the analytical methodologies that help to explain the persuasive strategies employed in advertising: Rhetoric and Poetics of the imagination, in order to analyze a series of advertisements of the wind energy company, Iberdrola. It is intended not only to analyze the argumentative component of the ads, but also their symbolic-imaginary component, evaluating how the presence and the manipulation of symbols help persuasion. |
| first_indexed | 2024-12-24T00:57:49Z |
| format | Article |
| id | doaj.art-64aa0d1569c14169af29d099a0d7bb65 |
| institution | Directory Open Access Journal |
| issn | 0211-0547 1699-292X |
| language | English |
| last_indexed | 2024-12-24T00:57:49Z |
| publishDate | 2013-12-01 |
| publisher | Universidad de La Rioja |
| record_format | Article |
| series | Cuadernos de Investigación Filológica |
| spelling | doaj.art-64aa0d1569c14169af29d099a0d7bb652022-12-21T17:23:26ZengUniversidad de La RiojaCuadernos de Investigación Filológica0211-05471699-292X2013-12-0139015918610.18172/cif.25602501The rhetorical and symbolic component in advertising. Analysis of the Iberdrola wind energy adsAlfonso Martín Jiménez0Universidad de ValladolidThis article proposes to combine two of the analytical methodologies that help to explain the persuasive strategies employed in advertising: Rhetoric and Poetics of the imagination, in order to analyze a series of advertisements of the wind energy company, Iberdrola. It is intended not only to analyze the argumentative component of the ads, but also their symbolic-imaginary component, evaluating how the presence and the manipulation of symbols help persuasion.https://publicaciones.unirioja.es/ojs/index.php/cif/article/view/2560retóricapoética del imaginariopersuasiónsímbolospublicidadenergía eólica |
| spellingShingle | Alfonso Martín Jiménez The rhetorical and symbolic component in advertising. Analysis of the Iberdrola wind energy ads Cuadernos de Investigación Filológica retórica poética del imaginario persuasión símbolos publicidad energía eólica |
| title | The rhetorical and symbolic component in advertising. Analysis of the Iberdrola wind energy ads |
| title_full | The rhetorical and symbolic component in advertising. Analysis of the Iberdrola wind energy ads |
| title_fullStr | The rhetorical and symbolic component in advertising. Analysis of the Iberdrola wind energy ads |
| title_full_unstemmed | The rhetorical and symbolic component in advertising. Analysis of the Iberdrola wind energy ads |
| title_short | The rhetorical and symbolic component in advertising. Analysis of the Iberdrola wind energy ads |
| title_sort | rhetorical and symbolic component in advertising analysis of the iberdrola wind energy ads |
| topic | retórica poética del imaginario persuasión símbolos publicidad energía eólica |
| url | https://publicaciones.unirioja.es/ojs/index.php/cif/article/view/2560 |
| work_keys_str_mv | AT alfonsomartinjimenez therhetoricalandsymboliccomponentinadvertisinganalysisoftheiberdrolawindenergyads AT alfonsomartinjimenez rhetoricalandsymboliccomponentinadvertisinganalysisoftheiberdrolawindenergyads |