The rhetorical and symbolic component in advertising. Analysis of the Iberdrola wind energy ads
This article proposes to combine two of the analytical methodologies that help to explain the persuasive strategies employed in advertising: Rhetoric and Poetics of the imagination, in order to analyze a series of advertisements of the wind energy company, Iberdrola. It is intended not only to analy...
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| Format: | Article |
| Language: | English |
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Universidad de La Rioja
2013-12-01
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| Series: | Cuadernos de Investigación Filológica |
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| Online Access: | https://publicaciones.unirioja.es/ojs/index.php/cif/article/view/2560 |