Study of the competitiveness of industrial parks using conjoint analysis

In an environment of high competition, globalization, war and certain restrictions of the World Trade Organization, Ukraine is forced to look for new ways to revive its economy. Today, one of the tools for the future development of Ukraine’s economy is the creation, development and operation of indu...

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Main Authors: Iryna Kohut, Tetyana Lebid, Solomiia Fedushko, Iryna Klymchuk
Format: Article
Language:English
Published: Elsevier 2023-06-01
Series:Research in Globalization
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2590051X23000266
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author Iryna Kohut
Tetyana Lebid
Solomiia Fedushko
Iryna Klymchuk
author_facet Iryna Kohut
Tetyana Lebid
Solomiia Fedushko
Iryna Klymchuk
author_sort Iryna Kohut
collection DOAJ
description In an environment of high competition, globalization, war and certain restrictions of the World Trade Organization, Ukraine is forced to look for new ways to revive its economy. Today, one of the tools for the future development of Ukraine’s economy is the creation, development and operation of industrial parks. The article analyzes the market of industrial parks in Ukraine: current state and development prospects. Using the PESTEL analysis, the author studies the factors influencing the strength of competition in this area. The analysis of scientific sources and the results of the authors’ research suggests that the level of competitiveness of industrial parks in Ukraine depends on the rental price of office and production space, the cost of labor in the region, the level of infrastructure development, the developer’s image and the distance to the border with the EU countries. Conjoint analysis is a popular and reliable statistical method for studying the preferences of future consumers of a product or service. With this tool’s help, the article deter-mines the importance of factors that affect the competitiveness of industrial parks in Ukraine. It should be noted that this method also makes it possible to assess the level of competitiveness at given values of each factor, which will allow concentrating the efforts and resources of the en-terprise (industrial park) on increasing the level of the most important ones.
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spelling doaj.art-64aba349b9a4490c96e136db8be8a2532023-06-14T04:34:11ZengElsevierResearch in Globalization2590-051X2023-06-016100136Study of the competitiveness of industrial parks using conjoint analysisIryna Kohut0Tetyana Lebid1Solomiia Fedushko2Iryna Klymchuk3Department of Management Technologies, Lviv Polytechnic National University, 79000 Lviv, UkraineDepartment of Management Technologies, Lviv Polytechnic National University, 79000 Lviv, UkraineDepartment of Social Communication and Information Activities, Lviv Polytechnic National University, 79000 Lviv, Ukraine; Department of Management, Faculty of Management, Comenius University in Bratislava, 820 05 Bratislava, Slovakia; Corresponding author at: Department of Social Communication and Information Activities, Lviv Polytechnic National University, 79000 Lviv, Ukraine.Department of Political Science and International Relations, Lviv Polytechnic National University, 79000 Lviv, UkraineIn an environment of high competition, globalization, war and certain restrictions of the World Trade Organization, Ukraine is forced to look for new ways to revive its economy. Today, one of the tools for the future development of Ukraine’s economy is the creation, development and operation of industrial parks. The article analyzes the market of industrial parks in Ukraine: current state and development prospects. Using the PESTEL analysis, the author studies the factors influencing the strength of competition in this area. The analysis of scientific sources and the results of the authors’ research suggests that the level of competitiveness of industrial parks in Ukraine depends on the rental price of office and production space, the cost of labor in the region, the level of infrastructure development, the developer’s image and the distance to the border with the EU countries. Conjoint analysis is a popular and reliable statistical method for studying the preferences of future consumers of a product or service. With this tool’s help, the article deter-mines the importance of factors that affect the competitiveness of industrial parks in Ukraine. It should be noted that this method also makes it possible to assess the level of competitiveness at given values of each factor, which will allow concentrating the efforts and resources of the en-terprise (industrial park) on increasing the level of the most important ones.http://www.sciencedirect.com/science/article/pii/S2590051X23000266Conjoint analysisPESTEL analysisIndustrial parksEconomic developmentCom-petitivenessEnvironment
spellingShingle Iryna Kohut
Tetyana Lebid
Solomiia Fedushko
Iryna Klymchuk
Study of the competitiveness of industrial parks using conjoint analysis
Research in Globalization
Conjoint analysis
PESTEL analysis
Industrial parks
Economic development
Com-petitiveness
Environment
title Study of the competitiveness of industrial parks using conjoint analysis
title_full Study of the competitiveness of industrial parks using conjoint analysis
title_fullStr Study of the competitiveness of industrial parks using conjoint analysis
title_full_unstemmed Study of the competitiveness of industrial parks using conjoint analysis
title_short Study of the competitiveness of industrial parks using conjoint analysis
title_sort study of the competitiveness of industrial parks using conjoint analysis
topic Conjoint analysis
PESTEL analysis
Industrial parks
Economic development
Com-petitiveness
Environment
url http://www.sciencedirect.com/science/article/pii/S2590051X23000266
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AT irynaklymchuk studyofthecompetitivenessofindustrialparksusingconjointanalysis