MODELING THE INTERDEPENDENCE OF MARKETING AND ACCOUNTING INFORMATION SYSTEMS
This paper presents a model of interdependence of marketing information system and accounting information system activities, with the aim of harmonizing them while identifying activities on the basis of which the goals of information support for the execution of managerial tasks are completed. The...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Banja Luka, Faculty of Economics
2022-06-01
|
| Series: | Acta Economica |
| Subjects: | |
| Online Access: | https://ae.ef.unibl.org/index.php/ae/article/view/410 |