TECHNIQUES OF IMPLEMENTING PRAGMATIC EQUIVALENCE IN HYPERTEXT TRANSLATION (BASED ON UNIVERSITY WEBSITES)

Russian universities need to focus on the effectiveness of the communicative and pragmatic potential of hypertext when creating an English-language version of the site. Since the choice of the correct or incorrect translation strategy will affect, respectively, the nature of the interpretation of th...

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Bibliographic Details
Main Authors: Oksana A. Khruscheva, Angelina A. Bykovskaya
Format: Article
Language:English
Published: Science and Innovation Center Publishing House 2022-06-01
Series:Sovremennye Issledovaniâ Socialʹnyh Problem
Subjects:
Online Access:http://soc-journal.ru/jour/index.php/mssi/article/view/193