Searching for flavor labels in food products: The influence of color-flavor congruence and association strength

Searching for flavor labels in food products: The influence of color-flavor congruence and association strength

Prior research provides robust support for the existence of a number of associations between colors and flavors. In the present study, we examined whether congruent (vs. incongruent) combinations of product packaging colors and flavor labels would facilitate visual search for products labelled with...

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Bibliographic Details
Main Authors: Carlos eVelasco, Xiaoang eWan, Klemens eKnoeferle, Xi eZhou, Alejandro eSalgado-Montejo, Charles eSpence
Format: Article
Language:English
Published: Frontiers Media S.A. 2015-03-01
Series:Frontiers in Psychology
Subjects:
Classification
Color
visual search
congruence
Flavor words
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.00301/full

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