The Effect of Cognitive Absorption and websites features on Satisfaction and User Continuous Usage of the Social Network (case study: Facebook)
Considering the increase if usage of social networks, especially Facebook in Iranian users, this research aims to investigate the effect of absorption on continuous usage. 406 questionnaires are gathered from Facebook users and data are analyzed with PLS software. Results show that Cognitive absorpt...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-09-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1561-1&slc_lang=en&sid=1 |