Techniques and actions to promote domestic agri-food products on foreign markets

Techniques and actions to promote domestic agri-food products on foreign markets

The purpose of this research is to identify the techniques and actions for the promotion of domestic agri-food products on foreign markets. Promotion involves communication with the consumer, not necessarily directly, but with the aim of positively influencing his wishes or actions. On international...

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Bibliographic Details
Main Authors: BURBULEA Rodica, MOROI Elena
Format: Article
Language:English
Published: Free International University of Moldova 2022-11-01
Series:EcoSoEn: Ştiinţe Economice, Sociale şi Inginereşti = Economics, Social and Engineering Sciences
Subjects:
promotion
foreign trade
export
import
strategy
competitiveness
Online Access:https://ibn.idsi.md/ro/vizualizare_articol/168844

Internet

https://ibn.idsi.md/ro/vizualizare_articol/168844

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