The Current Trends in Marketing Research in the Tourism Industry

The Current Trends in Marketing Research in the Tourism Industry

Currently, the tourism industry continues to outpace the global economy despite deteriorating global economic prospects, tensions in international trade, social worries, geopolitical uncertainty, instability and the COVID-19 pandemic. The article is aimed at identifying modern trends of marketing re...

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Bibliographic Details
Main Author:	Yurchenko Nataliia I.
Format:	Article
Language:	English
Published:	Research Centre of Industrial Problems of Development of NAS of Ukraine 2020-10-01
Series:	Bìznes Inform
Subjects:	tourism industry tourist service tourist product subjects of tourism activity market conditions consumers marketing research marketing instrumentarium questionnaires indicators trends marketing strategy
Online Access:	https://www.business-inform.net/export_pdf/business-inform-2020-10_0-pages-450_459.pdf

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