Strategic planning in a highly specialized orthopaedic institution

Introduction. The Institute for Orthopaedic Surgery 'Banjica' in Belgrade provides tertiary healthcare services on national level. After decades of constant development, a recent decline coincided with the decade of great social and governmental disturbance, the transition period after the...

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Main Authors: Vukašinović Zoran, Bjegović-Mikanović Vesna, Janičić Radmila, Spasovski Duško, Živković Zorica, Cerović Sofija, Terzić Zorica
Format: Article
Language:English
Published: Serbian Medical Society 2009-01-01
Series:Srpski Arhiv za Celokupno Lekarstvo
Subjects:
Online Access:http://www.doiserbia.nb.rs/img/doi/0370-8179/2009/0370-81790902063V.pdf
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author Vukašinović Zoran
Bjegović-Mikanović Vesna
Janičić Radmila
Spasovski Duško
Živković Zorica
Cerović Sofija
Terzić Zorica
author_facet Vukašinović Zoran
Bjegović-Mikanović Vesna
Janičić Radmila
Spasovski Duško
Živković Zorica
Cerović Sofija
Terzić Zorica
author_sort Vukašinović Zoran
collection DOAJ
description Introduction. The Institute for Orthopaedic Surgery 'Banjica' in Belgrade provides tertiary healthcare services on national level. After decades of constant development, a recent decline coincided with the decade of great social and governmental disturbance, the transition period after the dissociation of former Yugoslavia. Objective. In order to overcome the crisis, we used modern management methods to define problems in the institution management, and to propose appropriate strategies. Methods. A survey that included 100 employees (17.67%) was carried out, followed by descriptive statistical analysis, PEST and SWOT analyses. Results The impact of political fluctuations, ageing of population, financing model, obsolete medical technology was evaluated. Various personal and interpersonal factors were assessed: the quality of medical service (3.59±0.76, mark 1-5); relations among health service participants (3.39±0.78); occupational conditions (not good-91%); human, financial and other resources; professional cooperation, stimulation; rivalry and mobbing (declared in 56%); public informing, institution image (rank 3.70±0.88) and PR activities (new to 78%). 93% declared to give maximum effort at work. Conclusion. Using these results, we defined several strategic objectives. These include strengthening scientific activities, general orientation to specific and exclusive pathological conditions and treatment methods, improvement of management transparency, introduction of quality-based stimulation of workers, support of promotional and PR activities.
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spelling doaj.art-64f919fd35aa428192278cca973754d12022-12-22T04:07:10ZengSerbian Medical SocietySrpski Arhiv za Celokupno Lekarstvo0370-81792009-01-011371-2637210.2298/SARH0902063VStrategic planning in a highly specialized orthopaedic institutionVukašinović ZoranBjegović-Mikanović VesnaJaničić RadmilaSpasovski DuškoŽivković ZoricaCerović SofijaTerzić ZoricaIntroduction. The Institute for Orthopaedic Surgery 'Banjica' in Belgrade provides tertiary healthcare services on national level. After decades of constant development, a recent decline coincided with the decade of great social and governmental disturbance, the transition period after the dissociation of former Yugoslavia. Objective. In order to overcome the crisis, we used modern management methods to define problems in the institution management, and to propose appropriate strategies. Methods. A survey that included 100 employees (17.67%) was carried out, followed by descriptive statistical analysis, PEST and SWOT analyses. Results The impact of political fluctuations, ageing of population, financing model, obsolete medical technology was evaluated. Various personal and interpersonal factors were assessed: the quality of medical service (3.59±0.76, mark 1-5); relations among health service participants (3.39±0.78); occupational conditions (not good-91%); human, financial and other resources; professional cooperation, stimulation; rivalry and mobbing (declared in 56%); public informing, institution image (rank 3.70±0.88) and PR activities (new to 78%). 93% declared to give maximum effort at work. Conclusion. Using these results, we defined several strategic objectives. These include strengthening scientific activities, general orientation to specific and exclusive pathological conditions and treatment methods, improvement of management transparency, introduction of quality-based stimulation of workers, support of promotional and PR activities.http://www.doiserbia.nb.rs/img/doi/0370-8179/2009/0370-81790902063V.pdfplanningmanagement evaluationorthopaedic hospitalSWOT analysistransition
spellingShingle Vukašinović Zoran
Bjegović-Mikanović Vesna
Janičić Radmila
Spasovski Duško
Živković Zorica
Cerović Sofija
Terzić Zorica
Strategic planning in a highly specialized orthopaedic institution
Srpski Arhiv za Celokupno Lekarstvo
planning
management evaluation
orthopaedic hospital
SWOT analysis
transition
title Strategic planning in a highly specialized orthopaedic institution
title_full Strategic planning in a highly specialized orthopaedic institution
title_fullStr Strategic planning in a highly specialized orthopaedic institution
title_full_unstemmed Strategic planning in a highly specialized orthopaedic institution
title_short Strategic planning in a highly specialized orthopaedic institution
title_sort strategic planning in a highly specialized orthopaedic institution
topic planning
management evaluation
orthopaedic hospital
SWOT analysis
transition
url http://www.doiserbia.nb.rs/img/doi/0370-8179/2009/0370-81790902063V.pdf
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AT spasovskidusko strategicplanninginahighlyspecializedorthopaedicinstitution
AT zivkoviczorica strategicplanninginahighlyspecializedorthopaedicinstitution
AT cerovicsofija strategicplanninginahighlyspecializedorthopaedicinstitution
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