Studying the Attitudes-Behavior Gap in Ethical Consumerism: A review of Research
The attitude of consumers who are pro-environment does not always lead to buying behavior on environmentally friendly products. Although consumers are regularly exposed to environmentally friendly product messages, this does not always have an impact on actual changes in behavior. To encourage under...
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| Format: | Article |
| Language: | English |
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Department of Business Administration, Diponegoro University
2020-09-01
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| Series: | Jurnal Administrasi Bisnis |
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| Online Access: | https://ejournal.undip.ac.id/index.php/janis/article/view/31058 |
| _version_ | 1811260100528046080 |
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| author | Nindria Untarini |
| author_facet | Nindria Untarini |
| author_sort | Nindria Untarini |
| collection | DOAJ |
| description | The attitude of consumers who are pro-environment does not always lead to buying behavior on environmentally friendly products. Although consumers are regularly exposed to environmentally friendly product messages, this does not always have an impact on actual changes in behavior. To encourage understanding of consumer behavior of environmentally friendly products going forward, this paper aims to identify deeper the causes of attitude gaps - behavior and solutions to overcome them to obtain knowledge about integrated and holistic conceptual models related to consumer behavior gaps in the consumption of environmentally friendly products. This paper discusses the significant limitations in the consumption of environmentally friendly products and raises an understanding of consumer behavior of environmentally friendly products in the future. Furthermore, the operationalization of this model offers knowledge and strategic direction for marketing managers who seek to bridge the gap in consumer attitudes. |
| first_indexed | 2024-04-12T18:41:30Z |
| format | Article |
| id | doaj.art-64fa24ef01ef42ea9e7c0b66b4c97dc5 |
| institution | Directory Open Access Journal |
| issn | 2252-3294 2548-4923 |
| language | English |
| last_indexed | 2024-04-12T18:41:30Z |
| publishDate | 2020-09-01 |
| publisher | Department of Business Administration, Diponegoro University |
| record_format | Article |
| series | Jurnal Administrasi Bisnis |
| spelling | doaj.art-64fa24ef01ef42ea9e7c0b66b4c97dc52022-12-22T03:20:45ZengDepartment of Business Administration, Diponegoro UniversityJurnal Administrasi Bisnis2252-32942548-49232020-09-019211212810.14710/jab.v9i2.3105817335Studying the Attitudes-Behavior Gap in Ethical Consumerism: A review of ResearchNindria Untarini0Universitas Negeri Surabaya, IndonesiaThe attitude of consumers who are pro-environment does not always lead to buying behavior on environmentally friendly products. Although consumers are regularly exposed to environmentally friendly product messages, this does not always have an impact on actual changes in behavior. To encourage understanding of consumer behavior of environmentally friendly products going forward, this paper aims to identify deeper the causes of attitude gaps - behavior and solutions to overcome them to obtain knowledge about integrated and holistic conceptual models related to consumer behavior gaps in the consumption of environmentally friendly products. This paper discusses the significant limitations in the consumption of environmentally friendly products and raises an understanding of consumer behavior of environmentally friendly products in the future. Furthermore, the operationalization of this model offers knowledge and strategic direction for marketing managers who seek to bridge the gap in consumer attitudes.https://ejournal.undip.ac.id/index.php/janis/article/view/31058attitude, behavior, green product |
| spellingShingle | Nindria Untarini Studying the Attitudes-Behavior Gap in Ethical Consumerism: A review of Research Jurnal Administrasi Bisnis attitude, behavior, green product |
| title | Studying the Attitudes-Behavior Gap in Ethical Consumerism: A review of Research |
| title_full | Studying the Attitudes-Behavior Gap in Ethical Consumerism: A review of Research |
| title_fullStr | Studying the Attitudes-Behavior Gap in Ethical Consumerism: A review of Research |
| title_full_unstemmed | Studying the Attitudes-Behavior Gap in Ethical Consumerism: A review of Research |
| title_short | Studying the Attitudes-Behavior Gap in Ethical Consumerism: A review of Research |
| title_sort | studying the attitudes behavior gap in ethical consumerism a review of research |
| topic | attitude, behavior, green product |
| url | https://ejournal.undip.ac.id/index.php/janis/article/view/31058 |
| work_keys_str_mv | AT nindriauntarini studyingtheattitudesbehaviorgapinethicalconsumerismareviewofresearch |