Studying the Attitudes-Behavior Gap in Ethical Consumerism: A review of Research
The attitude of consumers who are pro-environment does not always lead to buying behavior on environmentally friendly products. Although consumers are regularly exposed to environmentally friendly product messages, this does not always have an impact on actual changes in behavior. To encourage under...
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| Format: | Article |
| Language: | English |
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Department of Business Administration, Diponegoro University
2020-09-01
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| Series: | Jurnal Administrasi Bisnis |
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| Online Access: | https://ejournal.undip.ac.id/index.php/janis/article/view/31058 |