Dynamics Of Innovation Diffusion With Two Step Decision Process
The paper discusses the dynamics of innovation diffusion among heterogeneous consumers. We assume that customers’ decision making process is divided into two steps: testing the innovation and later potential adopting. Such a model setup is designed to imitate the mobile applications market. An innov...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2014-02-01
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| Series: | Foundations of Computing and Decision Sciences |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/fcds.2014.39.issue-1/fcds-2014-0004/fcds-2014-0004.xml?format=INT |