The position of science in the consumer society
Introduction. Science in modern reality is closely intertwined with the cultural attitudes of the consumer society, and this connection is becoming stronger every year. The market economy, which underlies the culture of modern society, is a fairly flexible system, balancing like a tightrope walker b...
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| Format: | Article |
| Language: | English |
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Saratov State University
2023-12-01
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| Series: | Известия Саратовского университета: Новая серия. Серия Философия. Психология. Педагогика |
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| Online Access: | https://phpp.sgu.ru/system/files_force/2023/12/filosofiya_2023_4-399-403.pdf |
| _version_ | 1797376699954888704 |
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| author | Olga V. Pashchenko |
| author_facet | Olga V. Pashchenko |
| author_sort | Olga V. Pashchenko |
| collection | DOAJ |
| description | Introduction. Science in modern reality is closely intertwined with the cultural attitudes of the consumer society, and this connection is becoming stronger every year. The market economy, which underlies the culture of modern society, is a fairly flexible system, balancing like a tightrope walker between dynamically changing demand and consumption. Theoretical analysis. In order not to end up on the periphery of the economic system, scientific knowledge needs to show the same properties that a market economy does and, above all, flexibility. Science, becoming a branch of production, before producing must evaluate the results and think over the mechanisms for marketing the “product”, i.e. acquired knowledge or innovative technologies. Conclusion. Thus, scientists, choosing the topics for their scientific research, must clearly understand that there will be a consumer ready to “buy” the proposed research product. At the same time, it is important not to forget about the “product packaging”. It is necessary to present your research in such a way that the target audience does not doubt the need for its acquisition. Financing is received by those projects that were able to interest the commission and off era competitive product. The values of the consumer society inevitably act as markers of the productivity of scientific research. |
| first_indexed | 2024-03-08T19:42:29Z |
| format | Article |
| id | doaj.art-6501e3cdb723425fbff367a564c0eac6 |
| institution | Directory Open Access Journal |
| issn | 1819-7671 2542-1948 |
| language | English |
| last_indexed | 2024-03-08T19:42:29Z |
| publishDate | 2023-12-01 |
| publisher | Saratov State University |
| record_format | Article |
| series | Известия Саратовского университета: Новая серия. Серия Философия. Психология. Педагогика |
| spelling | doaj.art-6501e3cdb723425fbff367a564c0eac62023-12-24T15:32:10ZengSaratov State UniversityИзвестия Саратовского университета: Новая серия. Серия Философия. Психология. Педагогика1819-76712542-19482023-12-01234399403https://doi.org/10.18500/1819-7671-2023-23-4-399-403The position of science in the consumer societyOlga V. Pashchenko0https://orcid.org/0000-0002-6232-6407South Ural State University (National Research University), 76 Lenin prospekt, Chelyabinsk 454080, RussiaIntroduction. Science in modern reality is closely intertwined with the cultural attitudes of the consumer society, and this connection is becoming stronger every year. The market economy, which underlies the culture of modern society, is a fairly flexible system, balancing like a tightrope walker between dynamically changing demand and consumption. Theoretical analysis. In order not to end up on the periphery of the economic system, scientific knowledge needs to show the same properties that a market economy does and, above all, flexibility. Science, becoming a branch of production, before producing must evaluate the results and think over the mechanisms for marketing the “product”, i.e. acquired knowledge or innovative technologies. Conclusion. Thus, scientists, choosing the topics for their scientific research, must clearly understand that there will be a consumer ready to “buy” the proposed research product. At the same time, it is important not to forget about the “product packaging”. It is necessary to present your research in such a way that the target audience does not doubt the need for its acquisition. Financing is received by those projects that were able to interest the commission and off era competitive product. The values of the consumer society inevitably act as markers of the productivity of scientific research.https://phpp.sgu.ru/system/files_force/2023/12/filosofiya_2023_4-399-403.pdfscienceconsumer societyepistemologymarket economy |
| spellingShingle | Olga V. Pashchenko The position of science in the consumer society Известия Саратовского университета: Новая серия. Серия Философия. Психология. Педагогика science consumer society epistemology market economy |
| title | The position of science in the consumer society |
| title_full | The position of science in the consumer society |
| title_fullStr | The position of science in the consumer society |
| title_full_unstemmed | The position of science in the consumer society |
| title_short | The position of science in the consumer society |
| title_sort | position of science in the consumer society |
| topic | science consumer society epistemology market economy |
| url | https://phpp.sgu.ru/system/files_force/2023/12/filosofiya_2023_4-399-403.pdf |
| work_keys_str_mv | AT olgavpashchenko thepositionofscienceintheconsumersociety AT olgavpashchenko positionofscienceintheconsumersociety |