Greenness as a Differentiating Strategy
In a vertical differentiation model, we study a market where consumers, depending on their level of environmental consciousness, value the greenness of the product they consume and are distributed according to a Kumaraswamy distribution. Three scenarios are studied: only one firm takes some green me...
Main Author: | Nahid Masoudi |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-06-01
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Series: | Mathematics |
Subjects: | |
Online Access: | https://www.mdpi.com/2227-7390/9/11/1300 |
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