Vape shop owners’/managers’ attitudes about CBD, THC, and marijuana legal markets

Over the past decade in the US there have been marked pivotal changes in the policy and retail environment regarding cannabinoids, particularly cannabidiol (CBD) and delta-9-tetrahydrocannabinol (THC). Many vape shops may carry products relevant to these two markets. This study interviewed vape shop...

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Main Authors: Carla J. Berg, Betelihem Getachew, Kim Pulvers, Steve Sussman, Theodore L. Wagener, Christina Meyers, Amy Park, Sarah Dorvil, Akilah Patterson, Amber Weber, Rashelle B. Hayes, Dianne C. Barker, Lisa Henriksen
Format: Article
Language:English
Published: Elsevier 2020-12-01
Series:Preventive Medicine Reports
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2211335520301674
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author Carla J. Berg
Betelihem Getachew
Kim Pulvers
Steve Sussman
Theodore L. Wagener
Christina Meyers
Amy Park
Sarah Dorvil
Akilah Patterson
Amber Weber
Rashelle B. Hayes
Dianne C. Barker
Lisa Henriksen
author_facet Carla J. Berg
Betelihem Getachew
Kim Pulvers
Steve Sussman
Theodore L. Wagener
Christina Meyers
Amy Park
Sarah Dorvil
Akilah Patterson
Amber Weber
Rashelle B. Hayes
Dianne C. Barker
Lisa Henriksen
author_sort Carla J. Berg
collection DOAJ
description Over the past decade in the US there have been marked pivotal changes in the policy and retail environment regarding cannabinoids, particularly cannabidiol (CBD) and delta-9-tetrahydrocannabinol (THC). Many vape shops may carry products relevant to these two markets. This study interviewed vape shop owners/managers to assess their perceptions of consumer interests/behaviors regarding CBD and THC and of the impact of legalized marijuana retail on vape shops. The current study involved phone-based semi-structured interviews of 45 vape shop owners/managers in six metropolitan statistical areas (MSAs; Atlanta, Boston, Minneapolis, Oklahoma City, San Diego, and Seattle) during Summer 2018. Overall, 82.2% of participants were male, 77.8% were non-Hispanic White, 64.4% were managers, 8.9% reported past 30-day smoking, and 95.6% reported past 30-day vaping. Overall, 44.4% sold e-liquids containing CBD. Vape shop owners/managers indicated minimal perceived risk and some beliefs in therapeutic benefits of CBD products; however, there was a broader range of perspectives regarding marijuana retail and selling marijuana for recreational use. Some chose to distance themselves from marijuana products, their use, and the possibility of entering marijuana retail if it were to evolve in their state, while some indicated high levels of enthusiasm for the growing retail marijuana market. Future research should examine how vape shops and other retailers of CBD and marijuana communicate with consumers about products and modes of using such products, as well as how various industry sectors (e.g., vape shops) adapt or evolve with increasing regulation of nicotine and increasing legalization of marijuana retail.
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spelling doaj.art-6525fdda0ad74026b465782cc48158872022-12-21T22:41:46ZengElsevierPreventive Medicine Reports2211-33552020-12-0120101208Vape shop owners’/managers’ attitudes about CBD, THC, and marijuana legal marketsCarla J. Berg0Betelihem Getachew1Kim Pulvers2Steve Sussman3Theodore L. Wagener4Christina Meyers5Amy Park6Sarah Dorvil7Akilah Patterson8Amber Weber9Rashelle B. Hayes10Dianne C. Barker11Lisa Henriksen12Department of Prevention and Community Health, Milken Institute School of Public Health, George Washington Cancer Center, George Washington University, 800 22nd Street NW, #7000C, Washington, DC 20052, USA; Corresponding author.Department of Behavioral Sciences and Health Education, Rollins School of Public Health, Emory University, 1518 Clifton Road NE, Atlanta, GA 30322, USADepartment of Psychology, California State University San Marcos, 333 S. Twin Oaks Valley Rd, San Marcos, CA 92096, USADepartments of Preventive Medicine and Psychology and School of Social Work, University of Southern California, 2001 N Soto Street, Alhambra, CA 90032, USAOhio State University Comprehensive Cancer Center and Division of Medical Oncology, The Ohio State University, 3650 Olentangy River Rd, Columbus, OH 43214, USADepartment of Behavioral Sciences and Health Education, Rollins School of Public Health, Emory University, 1518 Clifton Road NE, Atlanta, GA 30322, USADepartment of Behavioral Sciences and Health Education, Rollins School of Public Health, Emory University, 1518 Clifton Road NE, Atlanta, GA 30322, USADepartment of Behavioral Sciences and Health Education, Rollins School of Public Health, Emory University, 1518 Clifton Road NE, Atlanta, GA 30322, USADepartment of Behavioral Sciences and Health Education, Rollins School of Public Health, Emory University, 1518 Clifton Road NE, Atlanta, GA 30322, USADepartment of Behavioral Sciences and Health Education, Rollins School of Public Health, Emory University, 1518 Clifton Road NE, Atlanta, GA 30322, USADepartment of Psychiatry, Virginia Commonwealth University School of Medicine, Richmond, VA 23298, USABarker Bi-Coastal Health Consultants, Inc. 20 Ellery Rd Newport, RI 02840, USAStanford Prevention Research Center, Department of Medicine, Stanford University School of Medicine, 3300 Hillview Ave, Suite 120, Palo Alto, CA 94304, USAOver the past decade in the US there have been marked pivotal changes in the policy and retail environment regarding cannabinoids, particularly cannabidiol (CBD) and delta-9-tetrahydrocannabinol (THC). Many vape shops may carry products relevant to these two markets. This study interviewed vape shop owners/managers to assess their perceptions of consumer interests/behaviors regarding CBD and THC and of the impact of legalized marijuana retail on vape shops. The current study involved phone-based semi-structured interviews of 45 vape shop owners/managers in six metropolitan statistical areas (MSAs; Atlanta, Boston, Minneapolis, Oklahoma City, San Diego, and Seattle) during Summer 2018. Overall, 82.2% of participants were male, 77.8% were non-Hispanic White, 64.4% were managers, 8.9% reported past 30-day smoking, and 95.6% reported past 30-day vaping. Overall, 44.4% sold e-liquids containing CBD. Vape shop owners/managers indicated minimal perceived risk and some beliefs in therapeutic benefits of CBD products; however, there was a broader range of perspectives regarding marijuana retail and selling marijuana for recreational use. Some chose to distance themselves from marijuana products, their use, and the possibility of entering marijuana retail if it were to evolve in their state, while some indicated high levels of enthusiasm for the growing retail marijuana market. Future research should examine how vape shops and other retailers of CBD and marijuana communicate with consumers about products and modes of using such products, as well as how various industry sectors (e.g., vape shops) adapt or evolve with increasing regulation of nicotine and increasing legalization of marijuana retail.http://www.sciencedirect.com/science/article/pii/S2211335520301674Tobacco controlPolicyAlternative tobacco productsE-cigarettesRetail marketingCBD/THC
spellingShingle Carla J. Berg
Betelihem Getachew
Kim Pulvers
Steve Sussman
Theodore L. Wagener
Christina Meyers
Amy Park
Sarah Dorvil
Akilah Patterson
Amber Weber
Rashelle B. Hayes
Dianne C. Barker
Lisa Henriksen
Vape shop owners’/managers’ attitudes about CBD, THC, and marijuana legal markets
Preventive Medicine Reports
Tobacco control
Policy
Alternative tobacco products
E-cigarettes
Retail marketing
CBD/THC
title Vape shop owners’/managers’ attitudes about CBD, THC, and marijuana legal markets
title_full Vape shop owners’/managers’ attitudes about CBD, THC, and marijuana legal markets
title_fullStr Vape shop owners’/managers’ attitudes about CBD, THC, and marijuana legal markets
title_full_unstemmed Vape shop owners’/managers’ attitudes about CBD, THC, and marijuana legal markets
title_short Vape shop owners’/managers’ attitudes about CBD, THC, and marijuana legal markets
title_sort vape shop owners managers attitudes about cbd thc and marijuana legal markets
topic Tobacco control
Policy
Alternative tobacco products
E-cigarettes
Retail marketing
CBD/THC
url http://www.sciencedirect.com/science/article/pii/S2211335520301674
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