PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION
Differentiation is a way for gaining a sustainable competitive advantage or achieving a market position which enables companies to satisfy customers’ needs better than the competition. Differentiation can manifest itself through four dimensions: product, services, personnel and image. Nature parks...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of Economics and Business in Osijek
2017-01-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/283012 |
| _version_ | 1797335191065198592 |
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| author | Vesna Vučemilović Biserka Vištica |
| author_facet | Vesna Vučemilović Biserka Vištica |
| author_sort | Vesna Vučemilović |
| collection | DOAJ |
| description | Differentiation is a way for gaining a sustainable competitive advantage or achieving a market position which enables companies to satisfy customers’ needs better than the competition. Differentiation can manifest itself through four dimensions: product, services, personnel and image.
Nature parks, national parks, strict reserves and special reserves are categories of protected areas of national importance. Nature parks and national parks have exceptional potential for visiting system development, but are also responsible for the management of these activities. There are numerous nature protection restrictions arising from legislation and management documents. The principal task is to protect and preserve the natural and landscape values and ecological characteristics.
Creating and realizing visiting activities as a part of tourist services supplied trough Public institutions are also specific. These services must be differentiated on the market in relation to the competition. Income generated from tourist services in the income structure of nature parks, will be even more important in the future, because of self-financing development and central budget dependency reduction. It must be emphasized that nature parks help the larger community through development of complementary economic activities.
This paper is based on market research conducted in the period from 16 May to 10 June 2016 in Nature Park Kopački rit, which is one of the most visited nature parks in the Republic of Croatia. A poll survey was carried out among 300 randomly selected visitors. The research results may be used for policy suggestions for how to create adequate products, services and promotional activities, ensure quality education for visitors about natural, historical and cultural protected area values and minimize visitors’ impact on natural resources. |
| first_indexed | 2024-03-08T08:33:20Z |
| format | Article |
| id | doaj.art-653b9ffbc6f84e36a8b7f74fb228ca7e |
| institution | Directory Open Access Journal |
| issn | 0353-359X 1847-2206 |
| language | English |
| last_indexed | 2024-03-08T08:33:20Z |
| publishDate | 2017-01-01 |
| publisher | Faculty of Economics and Business in Osijek |
| record_format | Article |
| series | Ekonomski Vjesnik |
| spelling | doaj.art-653b9ffbc6f84e36a8b7f74fb228ca7e2024-02-02T02:30:33ZengFaculty of Economics and Business in OsijekEkonomski Vjesnik0353-359X1847-22062017-01-01302459472PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATIONVesna Vučemilović0Biserka Vištica1College for Management in Tourism and Informatics in Virovitica, Virovitica, CroatiaMinistry of the Sea, Transport and Infrastructure, Zagreb, CroatiaDifferentiation is a way for gaining a sustainable competitive advantage or achieving a market position which enables companies to satisfy customers’ needs better than the competition. Differentiation can manifest itself through four dimensions: product, services, personnel and image. Nature parks, national parks, strict reserves and special reserves are categories of protected areas of national importance. Nature parks and national parks have exceptional potential for visiting system development, but are also responsible for the management of these activities. There are numerous nature protection restrictions arising from legislation and management documents. The principal task is to protect and preserve the natural and landscape values and ecological characteristics. Creating and realizing visiting activities as a part of tourist services supplied trough Public institutions are also specific. These services must be differentiated on the market in relation to the competition. Income generated from tourist services in the income structure of nature parks, will be even more important in the future, because of self-financing development and central budget dependency reduction. It must be emphasized that nature parks help the larger community through development of complementary economic activities. This paper is based on market research conducted in the period from 16 May to 10 June 2016 in Nature Park Kopački rit, which is one of the most visited nature parks in the Republic of Croatia. A poll survey was carried out among 300 randomly selected visitors. The research results may be used for policy suggestions for how to create adequate products, services and promotional activities, ensure quality education for visitors about natural, historical and cultural protected area values and minimize visitors’ impact on natural resources.http://hrcak.srce.hr/file/283012competitive advantagenature parksdifferentiationpositioning |
| spellingShingle | Vesna Vučemilović Biserka Vištica PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION Ekonomski Vjesnik competitive advantage nature parks differentiation positioning |
| title | PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION |
| title_full | PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION |
| title_fullStr | PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION |
| title_full_unstemmed | PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION |
| title_short | PREREQUISITES FOR CREATING A COMPETITIVE ADVANTAGE IN NATURE PARKS THROUGH DIFFERENTIATION |
| title_sort | prerequisites for creating a competitive advantage in nature parks through differentiation |
| topic | competitive advantage nature parks differentiation positioning |
| url | http://hrcak.srce.hr/file/283012 |
| work_keys_str_mv | AT vesnavucemilovic prerequisitesforcreatingacompetitiveadvantageinnatureparksthroughdifferentiation AT biserkavistica prerequisitesforcreatingacompetitiveadvantageinnatureparksthroughdifferentiation |