Relationship among delivery service quality, customer satisfaction and customer loyalty in e-retailing at Can Tho City
Delivery service plays a crucial role in building a competitive advantage in e-retailing. Hence, it is vital to explore the relationship between delivery service quality, customer satisfaction, and customer loyalty in e-retailing. By analyzing a dataset of 340 Can Tho residents, this study indicates...
Main Authors: | , , |
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Format: | Article |
Language: | Vietnamese |
Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2023-06-01
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Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
Subjects: | |
Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2180 |