Relationship among delivery service quality, customer satisfaction and customer loyalty in e-retailing at Can Tho City

Delivery service plays a crucial role in building a competitive advantage in e-retailing. Hence, it is vital to explore the relationship between delivery service quality, customer satisfaction, and customer loyalty in e-retailing. By analyzing a dataset of 340 Can Tho residents, this study indicates...

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Bibliographic Details
Main Authors: Lê Trung Ngọc Phát, Từ Thị Như Ý, Nguyễn Kim Hạnh
Format: Article
Language:Vietnamese
Published: TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2023-06-01
Series:Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
Subjects:
Online Access:https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2180