Moral suasion and charitable giving
Abstract We investigate the effect of moral suasion on charitable giving. Participants in an online experiment choose between two allocations, one of which includes a donation to a well-known charity organization. Before making this choice, they receive one of several messages potentially involving...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2022-12-01
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| Series: | Scientific Reports |
| Online Access: | https://doi.org/10.1038/s41598-022-24944-6 |
| _version_ | 1811207796223377408 |
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| author | Loukas Balafoutas Sarah Rezaei |
| author_facet | Loukas Balafoutas Sarah Rezaei |
| author_sort | Loukas Balafoutas |
| collection | DOAJ |
| description | Abstract We investigate the effect of moral suasion on charitable giving. Participants in an online experiment choose between two allocations, one of which includes a donation to a well-known charity organization. Before making this choice, they receive one of several messages potentially involving a moral argument from another participant. We find that the use of consequentialist and deontological arguments has a positive impact on the donation rate. Men respond strongly to consequentialist arguments, while women are less responsive to moral suasion altogether. Messages based on virtue ethics, ethical egoism, and a simple donation imperative are ineffective. |
| first_indexed | 2024-04-12T04:10:59Z |
| format | Article |
| id | doaj.art-656aaca156ac492f8fb96521401d13ca |
| institution | Directory Open Access Journal |
| issn | 2045-2322 |
| language | English |
| last_indexed | 2024-04-12T04:10:59Z |
| publishDate | 2022-12-01 |
| publisher | Nature Portfolio |
| record_format | Article |
| series | Scientific Reports |
| spelling | doaj.art-656aaca156ac492f8fb96521401d13ca2022-12-22T03:48:31ZengNature PortfolioScientific Reports2045-23222022-12-011211910.1038/s41598-022-24944-6Moral suasion and charitable givingLoukas Balafoutas0Sarah Rezaei1University of Exeter Business SchoolDepartment of Public Finance, University of InnsbruckAbstract We investigate the effect of moral suasion on charitable giving. Participants in an online experiment choose between two allocations, one of which includes a donation to a well-known charity organization. Before making this choice, they receive one of several messages potentially involving a moral argument from another participant. We find that the use of consequentialist and deontological arguments has a positive impact on the donation rate. Men respond strongly to consequentialist arguments, while women are less responsive to moral suasion altogether. Messages based on virtue ethics, ethical egoism, and a simple donation imperative are ineffective.https://doi.org/10.1038/s41598-022-24944-6 |
| spellingShingle | Loukas Balafoutas Sarah Rezaei Moral suasion and charitable giving Scientific Reports |
| title | Moral suasion and charitable giving |
| title_full | Moral suasion and charitable giving |
| title_fullStr | Moral suasion and charitable giving |
| title_full_unstemmed | Moral suasion and charitable giving |
| title_short | Moral suasion and charitable giving |
| title_sort | moral suasion and charitable giving |
| url | https://doi.org/10.1038/s41598-022-24944-6 |
| work_keys_str_mv | AT loukasbalafoutas moralsuasionandcharitablegiving AT sarahrezaei moralsuasionandcharitablegiving |